Real estate video marketing is a great way to set yourself apart from your competition, but it’s not going to make you rich overnight. This is the reason you need to know what kind of videos to create because a good real estate video marketing campaign will build your brand over time more effectively than any other marketing channel.
Real estate video marketing humanizes your brand and allows the public to determine whether or not they would like doing business with you. What other way can you think of marketing your brand that allows people to size you up?
With video consumers are able to see if they could imagine doing business with you. Ultimately, people want to do business with Realtors they like and TRUST.
I want to give you 5 real estate marketing ideas you can implement in your business within the next quarter. If you implemented a variation of these videos into your marketing activities you will never run short of finding content to create videos on.
Your About Video
Your about video is the very first real estate video I recommend shooting. It’s job is to humanize your brand to your database and a cold audience so can decide if they can relate to you or not.
This real estate marketing video should be your story of why you do what you do. It SHOULD NOT BE is a brag reel.
People don’t care about how long you been in the business, how many houses you sold, or anything other than if they can relate to you.
Some of the questions you want to answer in this video are as follows:
Why do you do what you do?
How did you get into real estate?
What’s your favorite part of being in real estate?
You want to place this video in the following places:
You Tube Trailer
Linked In Profile
Your Email Signature
Zillow, Trulia, Realtor.com, & Homes.com if they allow