.There has never been a better time to build your personal brand into your real estate marketing strategy. As a matter of fact, I believe it’s the only way forward for the real estate industry. In today’s world, 96% of consumers hire the agent over the broker they work for. This is means your personal brand is important! It’s the only thing that sets you apart.
[click_to_tweet tweet=”Your personal brand is your unique selling proposition” quote=”Your personal brand is your unique selling proposition”]
However, if you’re like many people within the real estate industry, this shift has caused some RE-learning and adjusting from prospecting to marketing. The use of social media, video, and ongoing content creation is no longer new, it’s mainstream. More importantly, it’s necessary.
For the first time in Real Estate Marketing Dude history, we have created an annual award that will be dedicated to the The Top 9 Real Estate Marketing Experts Blowing Up Their Personal Brand In 2020. Our award is called IMPACT and it is being awarded to the following people because they demonstrated the following traits:
- They attract vs. chase
- They inspire others to take action doing things they are not comfortable with
- Changed peoples lives
- Doing it with video and content creation
- They don’t rely on telling people “I’ve been in the business for… or anything that starts with the word “I”
Below everyone’s name are direct links to their social channels. I’m not sure about you, but I learn through watching others perform. My advice is to follow each of their social handles provided so you can see it happen in actual practice.
Real Estate Marketing Pro #1- Sharran Srivatsaa- CEO Kingston Lane
Sharran Srivatsaa is the CEO of Kingston Lane, a push-button technology execution platform for real estate. Most recently, Sharran grew Teles Properties by 10x in 5 years and architected its acquisition by national powerhouse Douglas Elliman. A former Goldman Sachs Banker and Silicon Valley entrepreneur, Sharran is a sought after keynote speaker and contributor to top media publications, in addition to being an investor and advisor to various cutting-edge technology companies.
Follow Him Here
LinkedIn | Twitter | Facebook | Instagram | YouTube
Real Estate Marketing Pro #2–Dean Aguilar- Digital Muse Media/ Dean Aguilar Group
Dean Aguilar started making big splashes in the real estate marketing space this year with the introduction of his digital marketing agency Muse Media, which focuses on marketing your personal brand on Instagram and TikTok. Dean’s main focus is content creation and attraction and he has over 493,000 followers just on Instagram alone! Follow this dude and copy everything if you are into Instagram and Tik Tok marketing!
Dean also runs The Dean Aguilar Group in San Diego and remains one of the top selling teams within the San Diego market.
Follow Him Here
LinkedIn Facebook | Instagram | YouTube
Real Estate Marketing Pro #3- Valerie Van De Zilver- EXP Realty/ Val’s Vacation Rentals
Valerie is an agent in Orange County, CA who is turning heads with her real estate marketing videos. Valerie, a 30 year veteran prides herself on always learning something new. When she started on video, it was no different. Valerie’s personality is inspiring agents all over the country to get on video and stop being uncomfortable.
Follow Her Here
LinkedIn Facebook | Instagram | YouTube
Real Estate Marketing Pro #4- Jeff Pfitzer- USA Mortgage/ Lab Coat Agents Contributor
Jeff is one of the most outside the box mortgage brokers you’ll find. In a stuffy business, Jeff broke through the clutter and started doing things outside the box. Jeff’s key to success was not telling everyone he was a mortgage broker, but rather on building a relationship first and reminding them. Jeff was also one of the first real estate personalities to embrace TikTok and today is known for creating outside the box videos on it.
Follow Him Here
LinkedIn | Twitter | Facebook | Instagram | YouTube
Real Estate Marketing Pro #5- Noelle Nielsen-EXP Realty
Noelle Nielsen is an agent out of Minneapolis, MN and came on the scene fast by creating absolutely hilarious videos. Her fun personality had her generating a lot of attention around her personal brand where she opened up her own independent brokerage and soon after joined EXP Realty. Noelle is asked to speak all over the country and share her outside the box personality.
Follow Her Here
Real Estate Marketing Pro #6- Grant Wise- Witly
Grant doesn’t generate leads, he generates clients. Grant Wise is a serial entrepreneur. The President and Co-Founder of Witly, a Client Generation Software for Real Estate agents. Grant is known to be a maverick leader and an innovative marketing strategist. He has been described as irreverent, artful, and dramatic with a strong entrepreneurial spirit.
Grant lives by this one quote; “I’M NOT TRYING TO BE THE MOST SUCCESSFUL. I’M WORKING TO BE THE MOST VALUABLE.”
Grant’s story is one of education, truth, and perseverance. Grant’s first entrepreneurial step in the real estate industry started when he learned that he could run targeted Facebook ads on behalf of real estate agents and get engagement for pennies (and get houses sold for dollars). Realizing the exceptional value, he could provide, he pivoted his business into an educational platform and now continues to teach realtors, investors, and mortgage experts how to use social media alongside his Marketing Intelligence Software, Witly, to close real estate deals and scale small businesses. He has helped more than 60,000 companies, entrepreneurs, and business owners actualize their dreams through hands-on learning. Grant’s methods of marketing and social selling are responsible for billions of dollars of Real Estate sold.
Grant has worked alongside notable industry leaders such as Gary Vaynerchuk, Grant Cardone, Tom Krol, Shon Kokoszka, Lauren Taylor, and many more.
Follow Him Here
Facebook | Instagram | YouTube
Real Estate Marketing Pro #7- Brad McCallum- Re/Max First
I first noticed this dude with all his creative listing videos. He literally looks like he has his own reality show and it’s just a matter of time before Bravo comes knocking. Brad’s videos have put him on the map in his market and built a brand that deserves national attention. If you’re interested in outside the box listing videos, check out his YouTube and Facebook channels.
Follow Him Here
Real Estate Marketing Pro #8- Jon Cheplak
I started seeing this dude pop on on social media and I love what he stands for. Jon focuses a lot on the recruiting space, but it’s how he does it that makes him different. Jon understand the power of a broker’s personal brand and what it does to attract agents into a brokerage. If you are a team leader or owner of a company, this is the dude for you. He’s intense though, I have to warn you!
Follow Him Here
Linked In Instagram Facebook YouTube
Real Estate Marketing Pro #9- Sean Cahen-The Mortgage Geek
When I moved to San Diego, this geek kept popping up on my news feed until I finally just called the guy. I immediately set up a podcast with him because he gets personal branding and real estate marketing. Sean is one of the top loan officers in not only San Diego, but the country. He does things a little differently. What The Fi$!nce is a media series Sean created that allows people to get to know the geek. If you like outside the box stuff…I mean like real outside the box shit, this is your dude. Watch his videos and follow his pages.
Follow Him Here
Linked In Instagram Facebook YouTube
Real Estate Marketing Pro #10- Sherri Mills-Sarasota, Florida Realtor, Live 2 Give Founder
You might not have heard of Sherri nationally, but what she did locally is making a HUGE splash in Sarasota, Florida. Sherri prides her business on serving others first by giving back to to her community with every closing she has. Sherri’s program is called Live2Give if you would like to learn more about it. Sherri allows her clients to pick one of 3 charities to donate 10% of her proceeds to. Within a very short time frame Sherri has built her brand amongst her community relatively quickly!
Follow Her Here
Each of these people are doing very different things in different ways, but they are all using their personal brand to do it. Real Estate Marketing does not have to be so boiler plate. Instead, focus on creating attention vs. leads and you’ll start making an impact! Make sure you follow all of them and see what they are doing on a monthly basis, take notes, then take action.
And if you ever need someone to do it all for you, holler at your dude!