Being in the mortgage business is tough!  I thought the real estate industry was hard, but I have to give it to the mortgage brokers out there because it's a grind. You are constantly looking for your next deal and it's never ending. Finding business for Realtors is easier because, EVERYONE is a potential client! We all live somewhere don't we?  Realtors are able to cater to both buyers and sellers, while loan officers are limited to purchase business and refinances.  But when rates are up, … [Read more...]

I often get asked about the best real estate agent training systems in terms of lead generation. The truth is there is no universal lead generation strategy that ALL Realtors could implement and share similar results except for the one I'm going to tell you about in this post. I have concluded that the personality types and work ethic of individual Realtors is what ultimately dictates the success or failures of various real estate marketing systems. For example: One Realtor might be great … [Read more...]

IT DOESN'T MATTER ANYMORE! Yup, I said it. I get asked this question all the time, "Hey Marketing Dude...Whats the best real estate company to work for"?,, The market has changed and the best real estate company to work for will differ from market to market.  I don't believe there is a single brand that's superior anymore, because the truth is that it's who's behind that real estate company in leadership positions that determine if they are good or not. The whole real estate brand … [Read more...]

In this post I want to show you 4 ways your business can be marketing to Realtors so you can form quality relationships with them. What would you do without Realtor’s referrals or production for your business? You have two choices; you can market your business to the mass public or you can be marketing to Realtors? The truth is that is is more profitable with a higher Return on Investment to be marketing to Realtors. Think about it… How many referring Realtor relationships do you … [Read more...]

Quit stalking agents by constantly inviting them to parties they don’t want to go to, checking them out on LinkedIn, and sending emails about how you want to grab a cup of coffee to talk about your new loan program that can turn them into a Top Producer.  We know your tactics! Instead, focus on creating value for them.  What can you do to help them in their business instead of helping yours?  This is the first step towards changing the dynamic between Realtors and yourself. Being a loan … [Read more...]

There is a reason so many agents are jumping to the 100% commission model and demanding higher splits. It’s because they don’t know what their brokers bring to the table anymore! What are they paying into? Technology and the Internet have changed the landscape. Why is this happening? It’s because the role of the real estate agent has dramatically changed.  People no longer NEED a Realtor, but they overwhelmingly decide to use one. Here’s a quick bird’s eye view of what’s … [Read more...]