Being in the mortgage business is tough!  I thought the real estate industry was hard, but I have to give it to the mortgage brokers out there because it’s a grind. You are constantly looking for your next deal and it’s never ending. Finding business for Realtors is easier because, EVERYONE is a potential client! […]

I often get asked about the best real estate agent training systems in terms of lead generation. The truth is there is no universal lead generation strategy that ALL Realtors could implement and share similar results except for the one I’m going to tell you about in this post. I have concluded that the personality types […]

IT DOESN’T MATTER ANYMORE! Yup, I said it. I get asked this question all the time, “Hey Marketing Dude…Whats the best real estate company to work for”?,, The market has changed and the best real estate company to work for will differ from market to market.  I don’t believe there is a single brand that’s […]

In this post I want to show you 4 ways your business can be marketing to Realtors so you can form quality relationships with them. What would you do without Realtor’s referrals or production for your business? You have two choices; you can market your business to the mass public or you can be marketing to […]

Quit stalking agents by constantly inviting them to parties they don’t want to go to, checking them out on LinkedIn, and sending emails about how you want to grab a cup of coffee to talk about your new loan program that can turn them into a Top Producer.  We know your tactics! Instead, focus on creating […]

There is a reason so many agents are jumping to the 100% commission model and demanding higher splits. It’s because they don’t know what their brokers bring to the table anymore! What are they paying into? Technology and the Internet have changed the landscape. Why is this happening? It’s because the role of the real […]