.There has never been a better time to build your personal brand into your real estate marketing strategy. As a matter of fact, I believe it’s the only way forward for the real estate industry. In today’s world, 96% of consumers hire the agent over the broker they work for. This is means your personal […]
Is Real Estate Lead Generation Is Dead?
What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect. There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school […]
5 Ways To Multi-Purpose Each Real Estate Video
Multi-purposing each real estate videos is one of the best ways to get the most exposure and use out of each piece of content you create. Shooting videos is one thing, but getting them seen is another. It’s important to have some kind of real estate video distribution strategy. Remember, if nobody sees your video, […]
How To Build Your Database & Then Market It With Video
In this post, we’re going to show you how to build your database so you can begin marketing it with real estate video. You can have the best real estate video in the world, but if nobody sees it, what’s the point? Building your brand with real estate video involves one thing, consistent communication to […]
Your Real Estate Logo Is Not Your Brand?
What Is A Brand? It’s Not your real estate logo but that’s part of it. Your brand is what you stand for and/or what people think of you. Your real estate logo is part of your brand, but it’s only the visual representation of your brand. Therefore your logo is NOT your brand, it’s the […]
Are You A Real Estate Sales Person Or An Entrepreneur?
We have a major fundamental problem within the real estate industry right now. The general public need another real estate sales person. Are they correct? Service based occupations like real estate agents face competition once value becomes absent. Don’t believe me? Travel agents Barbers Taxis Traders Accountants (Turbo tax) How about the increased competition amongst […]
Real Estate Customer Service Is Marketing & Your Unfair Advantage
I got news for you. You are not in sales, you specialize in real estate customer service. I’m not sure when it happened, but real estate sales people were abolished by the general public years ago. I’m with you, I didn’t even know it was happening until it was too late too, but read on […]
What Is Marketing? How To Build Your Personal Brand In Real Estate Without Selling
Updated: 9-28-19 Are you feeling stuck with what you should be doing to generate more real estate business? One set of gurus is telling you to prospect until the cows come home where other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? […]
Do I Need A Real Estate Website?
Do I Need A Real Estate Website? It’s a valid question, but the short answer is YES. In this post I’m going to share why. The problem you most likely have if you don’t already have a real estate website is overwhelming… Where should I start? What do I post on it ? How do […]
Real Estate Industry Trends You Need To Pay Attention To Nobody Is Listening?
Are the real estate industry trends pointing towards trouble for the industry? Yes in big trouble! There’s no sugar coating it, but don’t worry this isn’t all doom and gloom because any time there is any kind of “shift” in business, there is also enormous opportunity. The future of the real estate industry trends has […]
Do I Need To Create My Own Real Estate Content?
The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else’s? You need to create your own real estate content. What Is Content? Let’s first define what […]
