In this post, we're going to show you how to build your database so you can begin marketing it with real estate video. You can have the best real estate video in the world, but if nobody sees it, what's the point? Building your brand with real estate video involves one thing,  consistent communication to the same audience over time.   [click_to_tweet tweet="Your Database is the most important group to stay in front of" quote="Your Database is the most important group to stay in front … [Read more...]

We have a major fundamental problem within the real estate industry right now.  The general public need another real estate sales person.  Are they correct? Service based occupations like real estate agents face competition once value becomes absent.  Don't believe me? Travel agents Barbers Taxis Traders Accountants (Turbo tax) How about the increased competition amongst less expensive options?  I just saw this graph from from Zillow's housing trend report.  Besides the fact … [Read more...]

I got news for you. You are not in sales, you specialize in real estate customer service. I’m not sure when it happened, but real estate sales people were abolished by the general public years ago. I’m with you, I didn't even know it was happening until it was too late too, but read on there is good news! Good news is that you still have a job, but what your future clients expect of you has changed. The way to sell today is through exemplifying exceptional real estate customer service! The … [Read more...]

Who's the best audience to target in Facebook for Realtors?  Facebook targeting used to be easy until the Special Ads Category was put in place.  Trying to get your ads approved today is super frustrating, so what is the best targeting now?   This article will walk you through the different audiences that have the best return on investment you can target despite the annoying special ads category. UPDATE: 11-1-2020 What's Targeting? Targeting is who you are defining or telling Facebook … [Read more...]

What is real estate content?  Why is everyone talking about real estate content and how does it apply to my business? My goal of this article is to explain how and why creating real estate content works so that you can decide if this is a business practice for you. Let me be blunt. If you want to attract business, especially online, you must create content.  In this article I want to give you an overview as to how it works. If you want a further explanation on WHY you should be doing this, … [Read more...]

Do I Need A Real Estate Website?  It's a valid question, but the short answer is YES. In this post I'm going to share why. The problem you most likely have if you don't already have a real estate website is overwhelming... Where should I start? What do I post on it ? How do I manage it? My goal of this post is to simplify what the purpose of having a real estate website so you can determine if it’s something you should pursue or not. Your business is based on your personal brand, not … [Read more...]

Are the real estate industry trends pointing towards trouble for the industry? Yes in big trouble!  There's no sugar coating it, but don't worry this isn't all doom and gloom because any time there is any kind of "shift" in business, there is also enormous opportunity. The future of the real estate industry trends has been on my mind a lot lately.  I see a good representation of what's going on across the country so I want to spell out the big picture for you so you can be prepared. My … [Read more...]

If you're stuck with how to use your Facebook business page vs personal page, I want to make it super simple for you on this post. Over the last 5 years there has been many changes at Facebook, but it's never been more clear the distinction between the two. Do you need a Facebook business page or personal page? It depends on what your goals are as each are used for two entirely different objectives.  I believe you should use your personal page for referral marketing efforts and your Facebook … [Read more...]