So, you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content […]
About Mike Cuevas
Facebook Lead Generation Isn’t Dead, It’s Just Changed—with Shayne Hillier & Matt Cramer
Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are […]
Consistent Communication to the Same Audience Is How You Build a Brand
What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it’s no different with your database. It doesn’t take long for clients to forget you exist if you don’t stay in touch. So, what’s the secret to building a brand that people remember? On this […]
Your Brand Is Your USP Against Zillow
With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with […]
Is Facebook Ads Dead? Yes, But There’s a New Kid on the Block—with Aaron Martinez
A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are […]
7 Real Estate Videos That Convert Leads Into Clients
Would you hire you off your website? Be honest? Here are 7 real estate videos every Realtor, lender, and real estate investor need on their website that will convert more clients! When people visit your website it’s not to see what you do, but more of how you do it. Realtors, lenders, and Realtors offer […]
The 7 Core Videos & Website Pages That Convert Leads into Clients
Are you using some kind of online lead generation to connect with people you don’t know? If so, you need to create content that helps those prospects get to know you—and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of […]
Don’t Sell Houses, Sell Investments—with Dr. Axel Meierhoefer
Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps […]
The Inside Out Method to Getting What You Want—with Stacy Bahrenfuss
2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy […]
Being Outside the Box with Alexa—with Justin Cullifer
Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real […]
There’s No Shortage of Content to Create
If you’re not on video, I can guarantee that somebody else in your market IS. So, what’s holding you back? You don’t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos should YOU make? […]
How To Market Your Database With Video
I’m going to show you how to market your database with video on this post. You can have the best video in the world, but if the right people don’t see it, then what’s the point? It’s the consistency of creating videos and then distributing them to your audiences that builds your brand. Who Is […]
Your Personal Brand = Wealth—with Caleb Guilliams
Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. […]
What Is The ROI With Video Marketing?
Does Real Estate Video Marketing Work & What’s The ROI? If you’re somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a […]
