Selling $30M in real estate is impressive, especially for a brand-new agent. But what’s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San […]
About Mike Cuevas
Should I Hire A Real Estate Videographer or Real Estate Video Marketing Service?
So you made the decision to get commit to real estate video marketing, but you don’t know if you need to hire a real estate videographer or some kind of real estate video marketing service, like Real Estate Marketing Dude for example? This article is going to walk you through the pros and cons of […]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful […]
Be Good at ONE Thing & Increase Profits—with Kase Knochenhauer
Have you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable—and do more of that. Instead of trying to do everything, be really good at […]
Being Authentic, Consistent, & You – with Jeff Pfitzer
How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of […]
The Branding Triangle – with Edwin Dearborn
A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don’t have enough clients, you’re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media […]
Define Your Niche … Short-Term Rentals – with Avery Carl
A jack-of-all-trades is the master of none. And the same goes for real estate agents. If you try to appeal to everyone, you won’t attract anyone. But how do you find your niche? And then how do you go about marketing that thing that makes you different? Avery Carl has carved out a niche in […]
Doing It Your Way – with Listing Impossible’s Yawar Charlie
Are you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you’re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in Beverly […]
Build Your Authority & Attract by Being an Author – with Charles Curry
If the public sees real estate agents as a commodity, how can you show prospects that you know what you’re doing? What’s the best way to build your authority and get clients to come to you? Charles Curry is part of the team behind Authorify, a platform that creates and licenses books to real estate […]
How to Weigh a Positive ROI In Your Marketing – with Dan Rochon
We all know that the most important part of running a business is turning a profit. But, next year’s profit is already being impacted by the investments you’re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is […]
Sometimes You Just Need To Take Action – with Mike Simmons
Are you playing offense or defense? There’s never been a better time to take control of your business and adapt it to succeed in a post-coronavirus real estate market. There are so many ways to convince yourself that now isn’t the best time to try something new, but you’ll never succeed unless you get off […]
Video, Leverage, & Attention – with Colin Schindler
Here’s the truth: coronavirus will put many agents out of business. Who’s going to make it through? The agents who spent the last 45 days working on their business rather than in it. Stop kicking the can down the road and start creating content that will connect with your audience and generate leads. Colin Schindler […]
Can’t Build a Brand WITHOUT Being Consistent
What does it mean to consistently communicate with your audience? Every real estate agent does it differently. How you communicate is not important. What matters is that you’re making those connections that will earn you referrals and keep you top-of-mind. Today, I’m giving you a one-on-one coaching lesson to discuss the importance of consistency in […]
The Key to Creating Your Script
The biggest question I get is: How do you write the perfect video script? You don’t. The perfect script doesn’t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I’m coming at you solo to offer my best advice for video scripting. I walk […]
