Real Estate Marketing Dude

Most real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence (SOI). This is that 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best … [Read more...]

Have you ever thought about becoming an investor, or even just becoming more investor friendly? Without a doubt, one of the best moves you can make for your business is to embrace the investor community. If you’ve listened in the past few weeks, you’ll be familiar with the hybrid agent model and will understand the importance of being friends with a few investors in your market. So you’re probably wondering, what ways can you meet investors? How can we utilize investors to win more listings? How … [Read more...]

We often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance that they will be open to selling their homes. But you’re probably still wondering, who do I call? … [Read more...]

The last two weeks we have uncovered how crucial it is to differentiate your offer in order to stay competitive. However it is clear that these offers are mostly untouched by current real estate agents. One of the best options being the fix and list offer. This week we’ve brought on a guest who has built his business off the fix and list program to show you the steps it takes to implement this option into your offering. Steve Budzik is a medic turned real estate agent in the Chicago area that … [Read more...]

Last week we discussed why you should have multiple options and how stacking your offer can help convert motivated sellers. Now we are going to uncover where you can find these motivated sellers and how you should be speaking with them when trying to help solve their problems. It’s not about zip code farming or running mailers to just one random neighborhood near you. You must be strategic in who you are talking to and why you are talking to them in the first place. Every seller has a different … [Read more...]

Just about everybody and their mother today is looking to get in the middle of the real estate transaction. Big tech, cash buyers, rebate brokerages, and others are all competing for your business, making the buying/selling process more competitive than ever before. No longer can you as a listing agent only offer the classic 5-6% commission plan. In order to stay competitive, you need to be extremely customer-centric. One of the best ways to do this is through multiple offers. Not only does this … [Read more...]

With the 2021 market continuing to be unpredictable, you may be used to seeing different client concerns and interactions that are likely a bit different than you’re used to. Sellers now are worried about finding somewhere new to stay, and buyers are plentiful but that’s making competition fierce. However, there are ways to continue to stay ahead and work with top quality clients that want to do business with you. It’s all about the solutions you can solve for your clients and how to create the … [Read more...]

To effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business.  Coach, author, trainer, speaker and broker Krista Mashore developed a highly successful real estate … [Read more...]

While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job area, … [Read more...]