I usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be … [Read more...]
Case STUDY: What Happens After 6 Months of Consistent Content Creation?
Today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. Christine Johnson got into Real Estate to be able to give back. … [Read more...]
Flipping Land? Yes It’s Doable, With Brent Bowers
Why are you helping everyone else make money and then not doing it yourself? An area that people struggle in a lot is investing, and that is exactly what we're going to be talking about today. More specifically we'll be talking about making money in land sales. Today we have on an expert guest, Brent Bowers. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. Over the last seven years, Brent has … [Read more...]
The Importance of Video in Real Estate Marketing
Do you use videos to market your real estate? If not, you're losing a lot of revenue and potential buyers. Videos are a powerful marketing tool to get into the heart of your property buyers. While you can use images to make sales, your customers need more convincing info to help make a property decision. You can ink several deals with new real estate buyers this year. Though that isn’t a walk in the park, you’re assured of great results when using videos to promote your business. Videos … [Read more...]
What Kind of Videos, How to Script, & How to Distribute
Welcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get … [Read more...]
Video Marketing-Identify Your Audience & Content Strategy
Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. … [Read more...]
What’s Your Plan For Retirement?
Let's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Justin … [Read more...]
Create Media, NOT Advertising Or Prospecting
Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. … [Read more...]
Working in Your Business vs Work ON It with Josh Fonger
If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. We're gonna talk about how entrepreneurs really run their business as they … [Read more...]
How To Optimize Your PPC Campaigns
If you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to … [Read more...]