While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job area, … [Read more...]
The Real Estate Marketing Strategy That Works Every Time
I often get asked about what the best real estate marketing strategy is, and the answer is not going to be super exciting. The best real estate marketing strategy is marketing the people you already know. Don't get me wrong, as there are some real estate marketing strategies that kick ass if you have the skill set to do it, but there is only one real estate marketing strategy that works for everyone regardless of how long you been in the business or your "tech" skill set. The most … [Read more...]
Video Email Marketing & 3 Ways To Use It
Are you using video email marketing in your business today? If I told your open rate would at least double would you consider it? Many real estate agents get fed up because of dismal results their email marketing gives them, but it's not because email marketing doesn't work, it's because of the way they are using it. If you want to see a better results with any of your email marketing results then you MUST check out using video email marketing. What is video email marketing? Video … [Read more...]
How To Utilize Data From Your Showings with Scott Fisher
The power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business, but with technology becoming more practical and reliable, it may be a good time to lean in to this … [Read more...]
Being Intentional vs Goal Setting with Andrew Wallas
Nothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourself and your actions with your intentions. Another crucially important part of fulfilling your … [Read more...]
People Over Profits with Carlos Reyes
Many people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, and one that is neither enjoyable nor profitable. So, why is it that so many real estate … [Read more...]
Disrupt or Die – Surviving the Digital Real Estate Shift with Geoff Zimpfer
If you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos … [Read more...]
The Hybrid Agent Model and Becoming Investor Friendly with Trevor Mauch
There’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the same time, and they’re quickly becoming more of a threat to other traditional real estate agents in their area. They’re getting more leads, finding more business, and with that, closing more deals. But what’s changed? It’s not the marketing or the lead sources. It’s not the brokerage they’re with, or … [Read more...]
What Converts Someone Into a Client with Chadi Bazzi
So you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to help them with the biggest financial investment they’ll likely make. But are you really selling homes? Or are you actually selling the peace of mind when assisting them with the buying and/or selling process? By truly creating a strong connection and alignment with your potential clients, you’ll … [Read more...]
The Untapped Power of Your Sphere with Kyle Draper
Believe it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strategies, it simply means staying in front of them all the time, and one of my favorite ways to do that … [Read more...]