Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. … [Read more...]

Let's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Justin … [Read more...]

Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. … [Read more...]

  If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. We're gonna talk about how entrepreneurs really run their business as they … [Read more...]

If you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to … [Read more...]

The new year is here and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting … [Read more...]

Every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500 and what he does is all virtual. He doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy … [Read more...]

Today people don't want fake they want personable and using video is one of the ways to do it. What we're gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it's a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that's why they're … [Read more...]

If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it. Today we're bringing on a branding expert from brand … [Read more...]

Which is better? PPC vs Facebook ads for motivated sellers? If you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today and we're … [Read more...]