Do you need real estate scripts? I'm in a handful of real estate groups and I see a consistent theme occurring. "Does anyone have an open house script?" "Does anyone have a seller script?" "Does anyone have a buyer script?" What are these real estate scripts that everyone is talking about? Just before I sat down and started writing this post I received two cold calls from companies that tried "scripting" me. I gave the first rejection a, "I'm sorry but I'm not interested right now" and … [Read more...]
The Only Real Estate Agent Training System Every Agent Can Implement
I often get asked about the best real estate agent training systems in terms of lead generation. The truth is there is no universal lead generation strategy that ALL Realtors could implement and share similar results except for the one I'm going to tell you about in this post. I have concluded that the personality types and work ethic of individual Realtors is what ultimately dictates the success or failures of various real estate marketing systems. For example: One Realtor might be great … [Read more...]
5 Reasons Real Estate Magnets Create Referrals
The jury is out on real estate magnets... GET THEM...THEY WORK... As old school as it may seem, real estate magnets work! I'm going to tell you why EVERY agent should be sending these to their database, or what we like to call their audience. In a real estate marketing paradigm shift that has many traditional real estate marketing methods expiring, real estate magnets still work well. Here are 5 reason why you should invest in sending your database branded real estate magnets. People … [Read more...]
5 Real Estate Video Marketing Lead Generation Ideas
Real estate video marketing is a great way to set yourself apart from your competition, but it’s not going to make you rich overnight. This is the reason you need to know what kind of videos to create because a good real estate video marketing campaign will build your brand over time more effectively than any other marketing channel. Real estate video marketing humanizes your brand and allows the public to determine whether or not they would like doing business with you. What other way can … [Read more...]
7 Amazing Client Appreciation Event Ideas For Realtors
Should you hold a client appreciation event? Well, you don't need to do anything, but the short answer is HELL YEA. WHY? Because its the ultimate way to connect with the most important asset in your business in a very natural way, your DATABASE. The most important kind of marketing you can be doing in your business is one that focuses around nurturing the relationships you have in life because it's a fact that 60% of ALL agent business comes from people you know, not from technology or … [Read more...]
Guest Post: How to Use Facebook Live for Lead Generation
Image Credit: The Country Caller (http://www.thecountrycaller.com/76538-facebook-inc-fb-live-video-update-includes-new-features) This guest post is contributed by Square 1 Group, a real estate web design company. Facebook introduced Facebook Live to its site to allow users to stream video on their Facebook pages. Individual users and businesses can use Facebook Live to add video content to their social-media presence. How can you use Facebook Live to generate leads? What Is Facebook … [Read more...]
What’s The Best Real Estate Company To Work For?
IT DOESN'T MATTER ANYMORE! Yup, I said it. I get asked this question all the time, "Hey Marketing Dude...Whats the best real estate company to work for"?,, The market has changed and the best real estate company to work for will differ from market to market. I don't believe there is a single brand that's superior anymore, because the truth is that it's who's behind that real estate company in leadership positions that determine if they are good or not. The whole real estate brand … [Read more...]
4 Ways Your Business Can Be Marketing To Realtors
In this post I want to show you 4 ways your business can be marketing to Realtors so you can form quality relationships with them. What would you do without Realtor’s referrals or production for your business? You have two choices; you can market your business to the mass public or you can be marketing to Realtors? The truth is that is is more profitable with a higher Return on Investment to be marketing to Realtors. Think about it… How many referring Realtor relationships do you … [Read more...]
How To Get More Referrals From Your Database
Everyone is telling you to go out and get business, but nobody is telling you exactly how to get more referrals from your database until now. So you hear over and over again in real estate... "Build a database" "Keep track of all your clients" "Make sure you label your A, B, C clients and organize them efficiently" Every real estate agent needs a database, but I want to tell you the what the purpose of building a database really is.It's to transform your database into your … [Read more...]
Why You Need More Than A Real Estate License To Compete
Having a real estate license is not enough anymore. It used to be all you needed to sell real estate, but in today's world you need more than that. You need to be a marketer. Having a real estate license gives the legal right to get paid selling houses, but that doesn't mean buyers and sellers today think you earned it. How often do you use the material you take continuing education on to keep your license in tact? Does it help you get listings? What do you mean "dude"? Buyers and … [Read more...]