Consistently chasing after business week in and week out can eventually burn you out. I don't care if you wear a cape and are the world's greatest Realtor. At some point, you will break. If for any reason you don't please call me directly because I may want to work for you. Old school prospecting techniques teach you to set aside a certain amount of time per day to pick up the phone and cold call ideal prospects in hard selling techniques. The days of Glen Garry Glen Ross are long gone. … [Read more...]
Cold Calling Sucks, Try This Instead… Step 1 of 2
I hate cold calling and so do the 98.54% of other agents out there. I know it works and that it's a numbers game, but the thought of doing it is so depressing. Dealing with rejection after rejection trying to sell something can drive you nuts! It sucks. But wait, if I am to convert 1 in 15 cold calls and I got hung up on 5 times already then I am going to get a new listing within my next 10 calls...right? SCREW THAT! Some agents love cold calling. If that's you, then God bless you … [Read more...]
3 Ways To Use Video In Real Estate Marketing
Whether you want to like it or not, video marketing in real estate is here to stay. I'm going to show you why and how you should embrace video marketing into your real estate business. Communication is essential in marketing. One of the reasons video marketing in real estate works so effectively is because video allows you to do what other forms of marketing do not. 60% of all communication is based on your tone. 30% of communication is based on your body language. 10% of communication … [Read more...]
3 Things You Must Talk About On Every Listing Presentation
Do you know what sellers want from you? They want a real marketing plan that consists of doing more than listing a house on the MLS and putting a sign in the yard. Sellers don't want just any Realtor, they want a marketer! So how do you talk more like a marketer and less like a Realtor? If you can speak to each seller about these 3 very important marketing points, you will do very well on your listing presentations. I like to call these the 3 ways to position any property for sale. Let's take … [Read more...]
The 6 Step Referral Thank You Checklist Clients Love
Referrals are the lifeblood of most real estate agents and lenders business, but how do you say thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well may be pissing them off. [click_to_tweet tweet="Equally as important to generating the referral is what you do after you receive one." quote="Equally as important to generating the referral is what you do after … [Read more...]
6 Ways To Use Video Email Marketing For Realtors To Sell More Houses
Are you using video email marketing in your business today? What kind of email marketing are you using? Many agents get fed up because of dismal results their email marketing gives them, but it's not because email marketing doesn't work, it's because of the way they are using it. If you want to see a better results with any of your email marketing results then you MUST check out using video email marketing. It pays for itself and the results are amazing if you use it the right … [Read more...]
What Every Realtor Can Learn From Donald Trump About Marketing
Whether you like him or not, Donald Trump is one hell of a marketer and all real estate agents should pay attention to a very important marketing lesson he is demonstrating daily. This article is not taking sides for any political party, but rather to point out what you can learn from him regardless of what side of the political spectrum you reside in. But how and why?... Donald Trump is following one of the most important rules of marketing...authenticity and confidence. He is real. He … [Read more...]
Advanced Facebook Ads For Realtors
Are you seeing all kinds of Facebook ads in your newsfeed and curious as to how to make Facebook ads for Realtors work? This is article is about creating an ongoing Facebook ads strategy. By the end of this article you are going to know how to use Facebook ads for Realtors for the long haul. Before we can get into that you must understand how Facebook is used in general. Facebook is NOT a Classified ads section. It's a social media site and people are not looking to see your ads. They are … [Read more...]
2 Ways To Use Real Estate Direct Mail | Lead Generation vs. Referral Marketing
UPDATE: 6-19-2020 Real Estate Direct mail is not dead. Using real estate direct mail works well, if you are putting the right content in front of the right people. We are going to discuss the 2 ways you can use real estate direct mail to generate more clients in this post, but defining your direct mail strategy first is everything! Can you still use real estate direct mail marketing and actually get results in a digital world? I like to break down real estate direct mail marketing into … [Read more...]
How To Sell Real Estate Without Ever Having To Close Anyone
UPDATED 3-18-16 It's 2016 and I want to give you one of the best real estate marketing tips that you may come across this year. Ready.... The best real estate marketing tips are...drum roll please.... Overload any and all prospects with as much content as possible that answers all their questions and concerns. If you want to practice real estate this way, then you must know what content marketing is. Once you do, you can take the principles of content marketing and apply them to … [Read more...]