These days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There's one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today's episode is going to change that. We're going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and … [Read more...]
How This Investor Finds 15-20 Motivated Sellers A Month
If you've been following our episodes we've focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption, people are trying to take your commission's out, they're trying to cut lenders out of the deal. There's a lot of big tech money that is pouring billions of dollars into seller lead … [Read more...]
2 Ways To Attract Clients Through Brand
Standing out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you … [Read more...]
Marketing Motivated Sellers On Facebook And Google
The old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain clients, but it isn't the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that's what we'll be talking about on today's episode. We're diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing … [Read more...]
Finding Motivated Sellers on PPC & Facebook
With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media … [Read more...]
How To Socially Generate More Referrals On & Offline
If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social … [Read more...]
Optimize Your Time, Improve Your Bottom Line with Cory Rosier
Time management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your … [Read more...]
The One Thing Big Tech Can’t Compete Against with Brad McDaniel
Big tech companies are continuing to compete with real estate agents by offering new services that supposedly improve the buying and selling process. However, what many don’t realize is that there is one large differentiator that big tech companies can’t compete with. People want to work with people, and by being a personable agent that has your clients in your best interest, you can win the business of your database, community, and the people they know too. Now, this means you should likely … [Read more...]
Leveraging Relationships with Developers and Finding Deals with Sunil Saxena
Leveraging relationships is an important part of being a real estate agent, and some of the best people you should get to know are your local developers. You will often come across deals that you may not be able to close, but by understanding the process of evaluating and negotiating deals, you can bring them to investors in your area to earn a commission and grow a relationship. This week, we’ll continue our discussion on having multiple ways to find listings and source deals. Having multiple … [Read more...]
Starting a Facebook SOI Group That Attracts Referrals with Will Penney
Most real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence (SOI). This is that 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best … [Read more...]