There are many technology solutions, aka “shiny objects“, real estate agents can use today that provide real estate marketing automation. Automation is great, but if you want it to work for you you MUST personalize it. The point of this post is to help you avoid OVERAUTOMATING your AUTOMATION. What? People ultimately do business with […]
Creating Real Estate Content Out Of Current Events
The best way to attract business is to create real estate content that’s relevant and that people search for. Often times I have Realtors tell me they don’t know what to create content on, but most times they are overthinking it. You can create real estate content on anything that positions you as the expert in […]
Why Real Estate Drip Email Campaigns Are Losing Water…
Often times you hear all this chatter about which CRM has the best real estate drip email campaigns? What’s the best way to drip on leads? As a “marketing dude”, it’s my job to tell you what’s working today and what’s not. Automated, template based, multi touch text based drip email campaigns will soon be […]
4 Things Needed To Use Direct Mail For Listing Leads
Is direct mail is good way to generate seller leads? HELL YEA IT IS! Direct mail is alive and well and can be one of your best listing prospecting tools if you know how to use it the right way. If you do not do it the right way you can end up spending a lot […]
The Top 6 Real Estate Marketing Must Do’s In 2016
NOTE: Bookmark this page because it’s like a mini real estate marketing course. There are many different lead generation strategies outlined here and it could take you some time to get through it all! Enjoy! I don’t want to start the New Year out with bad news, but the truth is that there is a […]
4 Ways To Attract Business Because Chasing It Sucks (2 of 2)
Consistently chasing after business week in and week out can eventually burn you out. I don’t care if you wear a cape and are the world’s greatest Realtor. At some point, you will break. If for any reason you don’t please call me directly because I may want to work for you. Old school prospecting […]
Cold Calling Sucks, Try This Instead… Step 1 of 2
I hate cold calling and so do the 98.54% of other agents out there. I know it works and that it’s a numbers game, but the thought of doing it is so depressing. Dealing with rejection after rejection trying to sell something can drive you nuts! It sucks. But wait, if I am to convert […]
What Every Realtor Can Learn From Donald Trump About Marketing
Whether you like him or not, Donald Trump is one hell of a marketer and all real estate agents should pay attention to a very important marketing lesson he is demonstrating daily. This article is not taking sides for any political party, but rather to point out what you can learn from him regardless of […]
Advanced Facebook Ads For Realtors
Are you seeing all kinds of Facebook ads in your newsfeed and curious as to how to make Facebook ads for Realtors work? This is article is about creating an ongoing Facebook ads strategy. By the end of this article you are going to know how to use Facebook ads for Realtors for the long […]
Real Estate Marketing Tools- Facebook , Fan Page Or Personal Page?
UPDATED 3-4-16 One of the best real estate marketing tools is right in front of you! Facebook can be your best friend if you take the time to learn how to use it the right way. Facebook is one of the best real estate marketing tools to ever happen for real estate agents because it’s an easy way […]
How To Use Social Media For Real Estate Agents
The Power Of Story Telling Using Images To Create Engagement Within Your Social Media Platforms Learning how to use social media for real estate is much simpler than you might think. The world of social media can be very overwelming. Facebook, Linked In, Twitter, Instagram, You Tube, Pinterest, and a whole lot more are […]
How Realtors Can Compete With Technology In 2015
The New Role Of Agents… The Internet came along and made many aspects of our lives easier, but has it also brought some unwanted competition for many agents? Do you remember what a property search used to entail? Remember we didn’t even have pictures on the MLS? Technology has made our jobs easier in many […]
