There are many technology solutions, aka "shiny objects", real estate agents can use today that provide real estate marketing automation. Automation is great, but if you want it to work for you you MUST personalize it. The point of this post is to help you avoid OVERAUTOMATING your AUTOMATION. What? People ultimately do business with agents they know, like, and trust, right? Do you know, like, and trust bots or people? When your "automation" is not personalized it feels robotic and loses … [Read more...]

The best way to attract business is to create real estate content that's relevant and that people search for. Often times I have Realtors tell me they don't know what to create content on, but most times they are overthinking it.  You can create real estate content on anything that positions you as the expert in your field. Current events are great to create real estate content on. It's your job to be the expert and share your knowledge with your audience. Today, I want to share a story on … [Read more...]

Often times you hear all this chatter about which CRM has the best real estate drip email campaigns? What’s the best way to drip on leads? As a “marketing dude”, it’s my job to tell you what’s working today and what’s not. Automated, template based, multi touch text based drip email campaigns will soon be a way of the past. One of the cool things about marketing is that it’s always changing.  The Realtors who thrive change with it. I’m not saying that real estate drip email campaigns … [Read more...]

Is direct mail is good way to generate seller leads? HELL YEA IT IS! Direct mail is alive and well and can be one of your best listing prospecting tools if you know how to use it the right way. If you do not do it the right way you can end up spending a lot of money without any leads so pay attention to this article. If real estate investors can find and buy properties where they are rehabbing or wholesaling, why couldn't you do the same thing? In this post I want to talk about the direct … [Read more...]

Consistently chasing after business week in and week out can eventually burn you out.  I don't care if you wear a cape and are the world's greatest Realtor.  At some point, you will break.  If for any reason you don't please call me directly because I may want to work for you. Old school prospecting techniques teach you to set aside a certain amount of time per day to pick up the phone and cold call ideal prospects in hard selling techniques. The days of Glen Garry Glen Ross are long gone. … [Read more...]

I hate cold calling and so do the 98.54% of other agents out there.  I know it works and that it's a numbers game, but the thought of doing it is so depressing.  Dealing with rejection after rejection trying to sell something can drive you nuts! It sucks. But wait, if I am to convert 1 in 15 cold calls and I got hung up on 5 times already then I am going to get a new listing within my next 10 calls...right?  SCREW THAT! Some agents love cold calling. If that's you, then God bless you … [Read more...]