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Real Estate Marketing Dude

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The Secret?‍♂️ To Making Real Estate Marketing Automation Convert

July 1, 2017 by Mike Cuevas 3 Comments

There are many technology solutions, aka "shiny objects", real estate agents can use today that provide real estate marketing automation. Automation is great, but if you want it to work for you you MUST personalize it. The point of this post is to help you avoid OVERAUTOMATING your AUTOMATION. What? People ultimately do business with agents they know, like, and trust, right? Do you know, like, and trust bots or people? When your "automation" is not personalized it feels robotic and loses … [Read more...]

Filed Under: Cold marketing

Creating Real Estate Content Out Of Current Events

January 28, 2017 by Mike Cuevas 3 Comments

The best way to attract business is to create real estate content that's relevant and that people search for. Often times I have Realtors tell me they don't know what to create content on, but most times they are overthinking it.  You can create real estate content on anything that positions you as the expert in your field. Current events are great to create real estate content on. It's your job to be the expert and share your knowledge with your audience. Today, I want to share a story on … [Read more...]

Filed Under: Cold marketing

Why Real Estate Drip Email Campaigns Are Losing Water…

November 18, 2016 by Mike Cuevas 8 Comments

Often times you hear all this chatter about which CRM has the best real estate drip email campaigns? What’s the best way to drip on leads? As a “marketing dude”, it’s my job to tell you what’s working today and what’s not. Automated, template based, multi touch text based drip email campaigns will soon be a way of the past. One of the cool things about marketing is that it’s always changing.  The Realtors who thrive change with it. I’m not saying that real estate drip email campaigns … [Read more...]

Filed Under: Cold marketing

4 Things Needed To Use Direct Mail For Listing Leads

February 6, 2016 by Mike Cuevas 13 Comments

Is direct mail is good way to generate seller leads? HELL YEA IT IS! Direct mail is alive and well and can be one of your best listing prospecting tools if you know how to use it the right way. If you do not do it the right way you can end up spending a lot of money without any leads so pay attention to this article. If real estate investors can find and buy properties where they are rehabbing or wholesaling, why couldn't you do the same thing? In this post I want to talk about the direct … [Read more...]

Filed Under: Cold marketing

The Top 6 Real Estate Marketing Must Do’s In 2016

January 2, 2016 by Mike Cuevas 17 Comments

NOTE: Bookmark this page because it's like a mini real estate marketing course.  There are many different lead generation strategies outlined here and it could take you some time to get through it all! Enjoy! I don't want to start the New Year out with bad news, but the truth is that there is a real estate paradigm shift occurring and it's not good for REAL ESTATE AGENTS. Good news is that you can take advantage of what's happening as long as you stay on the offensive. As I was starting … [Read more...]

Filed Under: Cold marketing

4 Ways To Attract Business Because Chasing It Sucks (2 of 2)

November 14, 2015 by Mike Cuevas Leave a Comment

Consistently chasing after business week in and week out can eventually burn you out.  I don't care if you wear a cape and are the world's greatest Realtor.  At some point, you will break.  If for any reason you don't please call me directly because I may want to work for you. Old school prospecting techniques teach you to set aside a certain amount of time per day to pick up the phone and cold call ideal prospects in hard selling techniques. The days of Glen Garry Glen Ross are long gone. … [Read more...]

Filed Under: Cold marketing

Cold Calling Sucks, Try This Instead… Step 1 of 2

November 6, 2015 by Mike Cuevas 8 Comments

I hate cold calling and so do the 98.54% of other agents out there.  I know it works and that it's a numbers game, but the thought of doing it is so depressing.  Dealing with rejection after rejection trying to sell something can drive you nuts! It sucks. But wait, if I am to convert 1 in 15 cold calls and I got hung up on 5 times already then I am going to get a new listing within my next 10 calls...right?  SCREW THAT! Some agents love cold calling. If that's you, then God bless you … [Read more...]

Filed Under: Cold marketing

What Every Realtor Can Learn From Donald Trump About Marketing

August 17, 2015 by Mike Cuevas Leave a Comment

Whether you like him or not, Donald Trump is one hell of a marketer and all real estate agents should pay attention to a very important marketing lesson he is demonstrating daily. This article is not taking sides for any political party, but rather to point out what you can learn from him regardless of what side of the political spectrum you reside in. But how and why?... Donald Trump is following one of the most important rules of marketing...authenticity and confidence. He is real. He … [Read more...]

Filed Under: Cold marketing

Advanced Facebook Ads For Realtors

April 17, 2015 by Mike Cuevas 10 Comments

Are you seeing all kinds of Facebook ads in your newsfeed and curious as to how to make Facebook ads for Realtors work? This is article is about creating an ongoing Facebook ads strategy. By the end of this article you are going to know how to use Facebook ads for Realtors for the long haul.  Before we can get into that you must understand how Facebook is used in general. Facebook is NOT a Classified ads section. It's a social media site and people are not looking to see your ads. They are … [Read more...]

Filed Under: Cold marketing Tagged With: facebook ads for realtors, facebook advertising, facebook for real estate agents, how do realtors use facebook, real estate agents facebook strategies, real estate marketing, realtor lead geenation, realtor marketing strategies, realtor marketing tips

Real Estate Marketing Tools- Facebook , Fan Page Or Personal Page?

March 2, 2015 by Mike Cuevas 6 Comments

UPDATED 3-4-16 One of the best real estate marketing tools is right in front of you! Facebook can be your best friend if you take the time to learn how to use it the right way. Facebook is one of the best real estate marketing tools to ever happen  for real estate agents because it's an easy way to stay in front of your audience and referral sources. The question most agents have about Facebook is... Do I need a fan page or personal page? It depends on what your goals are. I personally … [Read more...]

Filed Under: Cold marketing Tagged With: facebook for realtors, facebook marketing, marketing on facebook for agents, real estate agent facebook marketing, real estate marketing, realtor facebook marketing

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