There are many technology solutions, aka “shiny objects“, real estate agents can use today that provide real estate marketing automation. Automation is great, but if you want it to work for you you MUST personalize it. The point of this post is to help you avoid OVERAUTOMATING your AUTOMATION. What? People ultimately do business with […]

What’s the best audience to target in Facebook for Realtors? If you want to have success in Facebook ads, you must be putting your ads in front of the right people!  This article is about how to define the different audiences you can target. What’s Targeting? Targeting is who you are defining or telling Facebook to […]

The best way to attract business is to create real estate content that’s relevant and that people search for. Often times I have Realtors tell me they don’t know what to create content on, but most times they are overthinking it.  You can create real estate content on anything that positions you as the expert in […]

What is real estate content?  Why is everyone talking about real estate content and how does it apply to my business? My goal of this article is to explain how and why creating real estate content works so that you can decide if this is a business practice for you. Let me be blunt. If […]

To blog or not to blog? When I first contemplated having a real estate blog I had no idea what the purpose of a blog was. The idea of starting a real estate blog was overwhelming… Where should I start? What kind of articles would I create? How often do I need to write blog […]

Often times you hear all this chatter about which CRM has the best real estate drip email campaigns? What’s the best way to drip on leads? As a “marketing dude”, it’s my job to tell you what’s working today and what’s not. Automated, template based, multi touch text based drip email campaigns will soon be […]

Is direct mail is good way to generate seller leads? HELL YEA IT IS! Direct mail is alive and well and can be one of your best listing prospecting tools if you know how to use it the right way. If you do not do it the right way you can end up spending a lot […]

The topic of blogging and creating content in the real estate world is starting to infiltrate marketing discussions amongst Realtors. One of the questions I see asked most frequently is if Realtors should be creating their own content or using others. Let’s discuss, shall we? Let’s first define what content creation is.  I know this may be obvious […]

NOTE: Bookmark this page because it’s like a mini real estate marketing course.  There are many different lead generation strategies outlined here and it could take you some time to get through it all! Enjoy! I don’t want to start the New Year out with bad news, but the truth is that there is a […]

Consistently chasing after business week in and week out can eventually burn you out.  I don’t care if you wear a cape and are the world’s greatest Realtor.  At some point, you will break.  If for any reason you don’t please call me directly because I may want to work for you. Old school prospecting […]

I hate cold calling and so do the 98.54% of other agents out there.  I know it works and that it’s a numbers game, but the thought of doing it is so depressing.  Dealing with rejection after rejection trying to sell something can drive you nuts! It sucks. But wait, if I am to convert […]

Whether you like him or not, Donald Trump is one hell of a marketer and all real estate agents should pay attention to a very important marketing lesson he is demonstrating daily. This article is not taking sides for any political party, but rather to point out what you can learn from him regardless of […]