I'm going to show you how to market your database with video on this post. You can have the best video in the world, but if the right people don't see it, then what's the point?   It’s the consistency of creating videos and then distributing them to your audiences that builds your brand. Who Is My Database Comprised Of? The first lesson isn learning how to market your database is identifying who your database is comprised of.  Your database consists of your sphere of influence, past … [Read more...]

If you made the decision to commit to real estate video marketing, you are most likely going to need to hire some kind of service, but the question is which one? On this post I wanted to compare the differences between hiring a real estate videographer or a company like Real Estate Marketing Dude for example? This article is going to walk you through the pros and cons of each so you can make a more informed decision, but whatever you end up doing, you need to start by defining your real estate … [Read more...]

What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect.   There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school prospecting methods are dead or at least dying, but before you start writing me hate mail, just hear me out. I’ve been writing about attracting business for over 5 … [Read more...]

Attracting new clients from your database beats prospecting any day of the week.  The key to success in this business is very simple.  You either have the ability to generate business or you don't.   The reason why I believe 87% of newly licensed fail is because they chase the wrong people. Attracting new clients from your database is the complete opposite of prospecting.  I am not talking about cold calling, door knocking, or anything else related to old school prospecting. In order to … [Read more...]

Your brand is what you stand for and/or what people think of you. Your real estate logo is part of your brand, but it's only the visual representation of your brand.  Therefore your real estate logo is NOT your brand,  it's the visual reminder of what your brand stands for.  Your brand is your overall offering and everything it represents. What Is A Brand? It's Not your real estate logo but that's part of it. It's for this reason that your real estate logo is probably your most important … [Read more...]

You can't build an attraction based business WITHOUT having a brand. Once you can dial in what your brand stands for, using video is the best real estate branding strategy you can implement. In the rest of this post, I'm going to explain why. "I work for a broker and they are my brand..." NO, The agent is the brand. The broker is not.  Helping build your broker's brand does you NO BUENO. As a matter of fact less than 4% of consumers actually chose their agent because of the brand they were … [Read more...]