I'm going to show you how to market your database with video on this post. You can have the best video in the world, but if the right people don't see it, then what's the point? It’s the consistency of creating videos and then distributing them to your audiences that builds your brand. Who Is My Database Comprised Of? The first lesson isn learning how to market your database is identifying who your database is comprised of. Your database consists of your sphere of influence, past … [Read more...]
What Is The ROI With Video Marketing?
Does Real Estate Video Marketing Work & What's The ROI? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it. You either received a return on investment or you did not. There is … [Read more...]
Is Real Estate Lead Generation Is Dead?
What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect. There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school prospecting methods are dead or at least dying, but before you start writing me hate mail, just hear me out. I’ve been writing about attracting business for over 5 … [Read more...]
Attracting New Clients From Your Database Is Easier Than Prospecting
Attracting new clients from your database beats prospecting any day of the week. The key to success in this business is very simple. You either have the ability to generate business or you don't. The reason why I believe 87% of newly licensed fail is because they chase the wrong people. Attracting new clients from your database is the complete opposite of prospecting. I am not talking about cold calling, door knocking, or anything else related to old school prospecting. In order to … [Read more...]
Your Real Estate Logo Is Not Your Brand?
What Is A Brand? It's Not your real estate logo but that's part of it. Your brand is what you stand for and/or what people think of you. Your real estate logo is part of your brand, but it's only the visual representation of your brand. Therefore your logo is NOT your brand, it's the visual reminder of what your brand stands for. Your brand is your overall offering and everything it represents. It's for this reason that your real estate logo is probably your most important marketing piece … [Read more...]
Why Video Is The Best Real Estate Branding Strategy
You can't build an attraction based business WITHOUT having a brand. Once you can dial in what your brand stands for, using video is the best real estate branding strategy you can implement. In the rest of this post, I'm going to explain why. "I work for a broker and they are my brand..." NO, The agent is the brand. The broker is not. Helping build your broker's brand does you NO BUENO. As a matter of fact less than 4% of consumers actually chose their agent because of the brand they were … [Read more...]
What Is Marketing? How To Build Your Personal Brand In Real Estate Without Selling
Are you feeling stuck with what you should be doing to generate more real estate business? One set of gurus is telling you to prospect until the cows come home where other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? What is marketing? What is the difference between marketing and advertising? As a Realtor and small business owner (YES you are), you need to know the difference and the truth is you should probably be doing … [Read more...]
The Real Secret Why People Refer Realtors
You will never be able to run a referral based business without knowing why people refer Realtors to begin with. This is crucial for understanding how consistent content creation works. Are you sick and tired of fighting chasing transactions? The good news is that just about anybody can run a referral based business because is based upon relationships you already have, but it starts by learning why people refer Realtors first. Once you understand this, it should help you with your … [Read more...]
Do I Need To Create My Own Real Estate Content?
The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else's? You need to create your own real estate content. What Is Content? Let's first define what content creation is. I know this may be obvious to many, but not all agents are up to speed on the whole "content marketing" thing. Content is anything that you share about your … [Read more...]