Would you hire you off your website? Be honest? Here are 7 real estate videos every Realtor, lender, and real estate investor need on their website that will convert more clients! When people visit your website it's not to see what you do, but more of how you do it. Realtors, lenders, and Realtors offer the same products of services for the most part. All Realtors have access to the MLS just like all lenders have access to the same loan products. With real estate investors, it's … [Read more...]
How To Market Your Database With Video
I'm going to show you how to market your database with video on this post. You can have the best video in the world, but if the right people don't see it, then what's the point? It’s the consistency of creating videos and then distributing them to your audiences that builds your brand. Who Is My Database Comprised Of? The first lesson isn learning how to market your database is identifying who your database is comprised of. Your database consists of your sphere of influence, past … [Read more...]
The ROI Of Video Marketing
Is there really a way to determine the ROI of video marketing? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it. You either received a return on investment or you did not. There … [Read more...]
Hiring A Real Estate Videographer vs. Real Estate Marketing Dude
If you made the decision to commit to real estate video marketing, you are most likely going to need to hire some kind of service, but the question is which one? On this post I wanted to compare the differences between hiring a real estate videographer or a company like Real Estate Marketing Dude for example? This article is going to walk you through the pros and cons of each so you can make a more informed decision, but whatever you end up doing, you need to start by defining your real estate … [Read more...]
Is Real Estate Lead Generation Is Dead?
What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect. There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school prospecting methods are dead or at least dying, but before you start writing me hate mail, just hear me out. I’ve been writing about attracting business for over 5 … [Read more...]
Attracting New Clients From Your Database vs. Prospecting
Attracting new clients from your database beats prospecting any day of the week. The key to success in this business is very simple. You either have the ability to generate business or you don't. The reason why I believe 87% of newly licensed fail is because they chase the wrong people. Attracting new clients from your database is the complete opposite of prospecting. I am not talking about cold calling, door knocking, or anything else related to old school prospecting. In order to … [Read more...]
How To Market Your Database Without Talking About Real Estate
If you feel slimy advertising your business, we're going to show you how to market your database WITHOUT having to talk about real estate. Nobody likes talking about real estate all the time so don't do it! Many real estate agents be default market their database with real estate related content only, but do you really need to do that? Much like your friends, your database doesn't always want to talk about work either. Learning how to market your database begins with embracing … [Read more...]
Your Real Estate Logo Vs. Your Personal Brand
Your brand is what you stand for and/or what people think of you. Your real estate logo is part of your brand, but it's only the visual representation of your brand. Therefore your real estate logo is NOT your brand, it's the visual reminder of what your brand stands for. Your brand is your overall offering and everything it represents. What Is A Brand? It's Not your real estate logo but that's part of it. It's for this reason that your real estate logo is probably your most important … [Read more...]
Why Video Is The Best Real Estate Branding Strategy
You can't build an attraction based business WITHOUT having a brand. Once you can dial in what your brand stands for, using video is the best real estate branding strategy you can implement. In the rest of this post, I'm going to explain why. "I work for a broker and they are my brand..." NO, The agent is the brand. The broker is not. Helping build your broker's brand does you NO BUENO. As a matter of fact less than 4% of consumers actually chose their agent because of the brand they were … [Read more...]
What Is Marketing? How To Build Your Personal Brand In Real Estate Without Selling
Are you feeling stuck with what you should be doing to generate more real estate business? One set of gurus is telling you to prospect until the cows come home where other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? What is marketing? What is the difference between marketing and advertising? As a Realtor and small business owner (YES you are), you need to know the difference and the truth is you should probably be doing … [Read more...]