Would you hire you off your website? Be honest? Here are 7 real estate videos every Realtor, lender, and real estate investor need on their website that will convert more clients!
When people visit your website it’s not to see what you do, but more of how you do it.
Realtors, lenders, and Realtors offer the same products of services for the most part. All Realtors have access to the MLS just like all lenders have access to the same loan products. With real estate investors, it’s really no different. Within each market they have the same product and service as their local competition.
In the real estate industry, people hire you for how you do business, not what you do. People want to make one of the largest financial decisions with someone they know, like, and trust.
The one thing that separates everybody from each other is their personal brand. It’s the one thing that consumers relate to most when making a decision on who to enlist or sell their house to.
This post is going to be specifically about these 7 core website real estate videos designed to do one thing; humanize your brand offering and sell your 💩!
Your website is your digital storefront so what you say on it matters!
1.) About Video
Your about video is one of the most important real estate videos on your website. However it’s job is not to showcase what you do, but more of why you do it. People should already know what you do when they visit your website. Your about video’s job is cut through the clutter and show you how you do it.
Your about video is NOT about how long you’ve been in the business or how many awards you won, but more to showcase your personality and style. People should be able to view it and determine if they relate to you or not.
There’s a major difference between the two. People, especially in real estate work with people they can relate to and personally like.
This is our Brand Story video that doesn’t focus so much on who we are as much as why we do it. Throughout the video you are able to see our personality as well as tie in our brand with it.
How To Use It
Your about video should go right on top of your about page. Your about page is the #3 most visited page on someone’s website. The reason for that is because people want to see who they are doing business with before they contact them.
You can also place it on your email signature and it should be placed on every online resource your brand is represented including your social media profiles.
2.) How It Works/What We Do Differently Video
Why should someone hire you? And no you can’t say because you provide great customer service, people expect that nowadays. Another one of your core real estate videos is important because it’s only job should be to explain exactly what you do.
What is your value proposition or what do you do differently ?
You don’t want to leave any guess work for the viewer. If you’re a Realtor, you should have one for each buyers and sellers.
This is one of our explainer videos for our monthly video marketing services. This is one of the products and services we offer, but we needed something to explain how it works on video. We also have a video for each product or service we have. It’s no different for your business.
How To Use It
You should place this real estate video front and center of your “How it Works” page or even your home page. You can also use this video to drive traffic or retargeting ads if you are running them.
3.) Testimonials/Reviews Video
There is nothing more powerful about what someone else says about your business. Therefore EVERY business needs a reviews page on their website to showcase past customers or even case studies.
Have you ever booked the vacation on Travelocity without any reviews?
That’s what I thought. Nobody hires the real estate agent, lender, or contact an investor who has ZERO social proof either. Creating a “Reviews” page on your website is smart to do.
Here, the Norfolk Real Estate Dad takes us through a client case study. Do you think people relate more to this or your just sold and just listed posts?
This is the video I posted on top of my reviews page. I wanted to address the #1 concern we get for real estate video marketing, and that’s what’s the ROI?
For me, it makes sense to have this on my page, but for you I would host client case studies or testimonials. Feel free to visit my page here.
How To Use It
Your reviews page can be used in your drip campaigns and ads. It’s even more powerful if you continue to incorporate real estate video testimonials into your site as you get them going forward. They serve for great reminders of how good you are at your job without having to say it.
4.) Frequently Asked Questions Video
Have you ever visited a website and checked out the FAQ pages? One of the most effective real estate videos on your site should be your FAQ page. Not only do you learn more about the business, but you also learn more about the brand.
Listing the most frequently asked questions and then addressing them right up front, is crucial. Your website should have a page designated to the FAQ’s you know people ask. This is your opportunity to address common objections.
How To Use It
This video should be on one of your core pages of your website. You can also use this in your email campaigns and for ads too.
5.) How Much It Costs Video
Have you ever visited a website, but couldn’t find the pricing? How annoying was that? Instead of hiding pricing, address the elephant in the room and justify it.
There’s nothing to hide and you SHOULD represent your pricing online openly. It also expresses confidence and trust and your display transparency.
Pricing is the #1 thing most people consider when thinking about hiring a specific service.
How To Use It
This video should be on one of your core pages of your website. You can also use this in your email campaigns and for ads too.
6.) Pros & Cons Video/Competitor Comparison
Addressing your competition is crucial. First of all you are not perfect and are not designed to relate to every single person, nobody is. This means that your product or service is NOT right for everybody.
Have you ever had a real pain in the ass client and you wanted to fire them? Chances are your personalities didn’t jive.
Creating a pros and cons video that addresses the good, the bad, the ugly of your service is a good thing. It will allow you to attract who you resonate naturally, while being completely transparent.
For example, for Real Estate Marketing Dude, we openly describe who is best for our services. We attract a certain type of individual, which allows us to define who that is in our sales process. Here’s our compare page on our site.
How To Use It
This should be a core page on your website so people can judge for themselves whether or not your service is right for them. You can also run ads for this in addition to this.
7.) Landing Page/ Contact Video
Have you ever been ready to opt into a website or even contact someone but you didn’t at the last second. Sometimes people just need that extra nudge.
However instead of trying to sell them on your service, focus more on what is going to happen once they do fill our your form. Address their expectations upfront.
- We are not going to spam you
- We are not going to sell your information
- Give them a detailed explanation of what to expect
When people visit our landing page to schedule a demo, they know what they are there for so I don’t have to sell it too hard. Instead I let them know exactly what to expect once they do schedule a demo with me. Here’s the link just in case you want to schedule one.
I hope this blog helped you see how important each of these 7 real estate videos plays a role in addressing consumer objections. Each one has its own job. If you liked the advice in this article, then check out our Youtube Channel for more tips.
As you can by the time you got done reading this article are you more likely to contact us for our services because I just walked you through my funnel.