You will never be able to run a referral based business without knowing why people refer Realtors to begin with. This is crucial for understanding how consistent content creation works. Are you sick and tired of fighting chasing transactions? The good news is that just about anybody can run a referral based business because is based upon relationships you already have, but it starts by learning why people refer Realtors first. Once you understand this, it should help you with your … [Read more...]
Do I Need To Create My Own Real Estate Content?
The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else's? You need to create your own real estate content. What Is Content? Let's first define what content creation is. I know this may be obvious to many, but not all agents are up to speed on the whole "content marketing" thing. Content is anything that you … [Read more...]