Is there really a way to determine the ROI of video marketing? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it. You either received a return on investment or you did not. There … [Read more...]
8 Real Estate Video Ideas Any Agent Can Create
Do you need some real estate video ideas? On this post, I'm going to give you 8 different real estate video ideas to create your next real estate video on without having to hire a professional videographer. If you need more help and would like to hire a Real Estate Marketing Dude to help do it all for you *(hint hint hint), we'd be very happy to assist, but lets first see if real estate video is right for you first. Video Marketing Tip: Before getting started in video, it helps to have … [Read more...]
How To Market Your Database Without Talking About Real Estate
If you feel slimy advertising your business, we're going to show you how to market your database WITHOUT having to talk about real estate. Nobody likes talking about real estate all the time so don't do it! Many real estate agents be default market their database with real estate related content only, but do you really need to do that? Much like your friends, your database doesn't always want to talk about work either. Learning how to market your database begins with embracing … [Read more...]
What Is Marketing? How To Build Your Personal Brand In Real Estate Without Selling
Are you feeling stuck with what you should be doing to generate more real estate business? One set of gurus is telling you to prospect until the cows come home where other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? What is marketing? What is the difference between marketing and advertising? As a Realtor and small business owner (YES you are), you need to know the difference and the truth is you should probably be doing … [Read more...]
Do I Need To Create My Own Real Estate Content?
The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else's? You need to create your own real estate content. What Is Content? Let's first define what content creation is. I know this may be obvious to many, but not all agents are up to speed on the whole "content marketing" thing. Content is anything that you … [Read more...]