Is there really a way to determine the ROI of video marketing? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it.  You either received a return on investment or you did not.  There … [Read more...]

If you feel slimy advertising your business, we're going to show you how to market your database WITHOUT having to talk about real estate.  Nobody likes talking about real estate all the time so don't do it!  Many real estate agents be default market their database with real estate related content only, but do you really need to do that?  Much like your friends, your database doesn't always want to talk about work either.   Learning how to market your database begins with embracing  … [Read more...]

Are you feeling stuck with what you should be doing to generate more business? What kind of real estate marketing activities do you really need to be doing? One set of gurus is telling you to prospect until the cows come home and other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important?   In this article we're going to discuss the differences between real estate marketing and advertising because they are night and day. What's the … [Read more...]

The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else's? You need to create your own real estate content.   What Is Content? Let's first define what content creation is.  I know this may be obvious to many, but not all agents are up to speed on the whole "content marketing" thing.  Content is anything that you … [Read more...]