Does Real Estate Video Marketing Work & What's The ROI? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it. You either received a return on investment or you did not. There is … [Read more...]
What Is Marketing? How To Build Your Personal Brand In Real Estate Without Selling
Are you feeling stuck with what you should be doing to generate more real estate business? One set of gurus is telling you to prospect until the cows come home where other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? What is marketing? What is the difference between marketing and advertising? As a Realtor and small business owner (YES you are), you need to know the difference and the truth is you should probably be doing … [Read more...]
Do I Need To Create My Own Real Estate Content?
The topic creating more real estate content is starting to infiltrate marketing discussions, but which is the right type to create for you? Do you have to create your own real estate content or can you use someone else's? You need to create your own real estate content. What Is Content? Let's first define what content creation is. I know this may be obvious to many, but not all agents are up to speed on the whole "content marketing" thing. Content is anything that you share about your … [Read more...]