I’m going to show you how to market your database with video on this post.
You can have the best video in the world, but if the right people don’t see it, then what’s the point? It’s the consistency of creating videos and then distributing them to your audiences that builds your brand.
Who Is My Database Comprised Of?
The first lesson isn learning how to market your database is identifying who your database is comprised of. Your database consists of your sphere of influence, past clients, and even family members. It should be anyone you would expect to use your services.
Did you know that over 80% of ALL agent business comes from referrals, repeat business, or from people you personally know or met? You don’t get referrals or repeat business from strangers, you get them from the people you know!
We use video so that you can keep your brand in front of your database in a humanizing type of way without having to talk about real estate.
Why Learning How To Market Your Database Is A Realtor’s #1 Skill
Think about how many of your past college or high school friends you have stayed in touch with through social media over the last decade. Being able to see their pictures, videos, and stories has allowed the both of you to hold onto the relationship. Even though you might not have spoken to each other directly, if you saw them in the grocery store you’d still say “hi” because you feel like you still know them.
Now let’s do the complete opposite. Let’s say you haven’t seen, talked to, or even heard from or about them since you graduated. Do you even feel like you know them anymore? Would you say hi to them in the grocery store now or even know what they look like? Most likely not.
That’s why video nurtures your relationship and generates referrals. Are you seeing the importance in learning how to market your database with video?
People work with agents they, know, like, trust, are and referred to, but only when they are remembered!
Learn how to market your database with video and leave a larger impact which creates top of mind brand awareness.Your main goal should be to become the first agent they think of when they think of real estate.Click To Tweet
3 Steps To Learning How To Market Your Database With Video
Step 1: Build Your Database Marketing Lists
If you want to learn how to market your database, you must first create the actual database. We want to create a social media list and an email list. We can do this by uploading lists of your cell phone contacts and email addresses of your database. They will become a custom audience and you can run ads to them.
You might also want to also read this article to understand how attraction from your database works>>> Attracting New Clients In Real Estate From Your Database.
We start by exporting your cell phone contacts, email contacts, LinkedIn contacts, CRM contacts, and any other resource that has the contact information of your database. Once that is complete, we will combine them all on onto one final CSV or excel spread sheet so you can move to the next step.
Step 2: Uploading Your Database Facebook And Instagram Database
Learning how to market your database is also about learning how to reach them and where they hang out. Your database hangs out on your personal page, not your business page. However, the problem is that only about 15-20% of your “friends” see your posts. This is exactly why you want to upload your database into Facebook. When you are building a brand, marketing it is more about staying present vs. trying to sell. Think about the concept of direct mail farming, but instead targeting your SOI vs. strangers.
This is extremely important to understand because there is a major difference in advertising vs marketing your database. Branding and marketing is about consistency and story. Advertising is about getting a direct action taken as a result of your ad or content. You need to separate the two as different objectives.
Chances are that most of your friends are not also following your business page or if they are, they aren’t seeing your posts. We recommend boosting Facebook ads to your database.
Step 3: Building Your Email Database List
Now once you uploaded all of your contacts into Facebook it’s time to make an email list out of them. Your email list should be comprised of relationships only. Email is a little more intimate so we recommend you only build an email list out of relationships and delete the acquaintances. The reason for this is simple – nobody likes spam. My advice is to go line by line and delete every contact who’s face you cannot recognize by their name.
Another way to do it is to use what I call the “smell test”. If you were to be walking down the street, you should stop and say hi to this person, not go the other way. If they pass the “smell test” then leave them on your list. If not, then delete them!
We love video email. If people are not opening your emails, then what’s the point of sending them in the first place? We are seeing a 40% + open rate using video email, which is almost four times the national average(13%)!
The reason we use it is simple: it generates more attention than text based emails. If you want to learn more about marketing your database with video email I suggest you read the following article: Why Video Email is Your Best Referral Marketing Strategy.
Once your “marketing lists” are built, all you need to do is add to keep creating videos and making sure as many people in your database sees them. Don’t overthink it, and keep it simple.
If you stay consistent at staying in front of your database with video, your lead generation worries will soon be over.