If you don't have a strong skillset, then it's time to work on one. Conversion is probably the strongest one you can have and it's as easy as dating. Rock Thomas is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make sure you aren't … [Read more...]
Advertising vs Marketing
I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the … [Read more...]