Are you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you’re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in Beverly Hills. At $530M in production, AKG is the #1 real estate team in California, the #1 Compass team nationwide, and the #10 team in the US overall. Yawar’s team is also the focus of the … [Read more...]
Authenticity, Media & Branding Into Client Attraction – with Sean Cahan
If you’re willing to design a real estate brand that’s way, way outside the box, you’re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you’re willing to stick with it, stay true to yourself, and continue creating media around your brand, you WILL attract clients who resonate with your message. Sean Cahan is the President of Cornerstone Mortgage Group. He has 15-plus years of … [Read more...]
Being Brutally Authentic with Brittiny Howard
Brittiny Howard is a Boss, plain and simple, closing on her first home within six weeks of getting her real estate license. The average agent does six sides per year, but in her first full year, Brittiny closed on an unbelievable 52 sides. What’s her secret? For Brittiny, there is no such thing as a cold lead. She approaches each and every potential client with honesty, humanity, and a sense of brutal authenticity— even going so far as to build ‘Brittiny’ into her automation systems. Brittiny … [Read more...]
Stop Advertising and Start Storytelling with Cielo de la Paz
Platforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion tool, the key is to stop advertising and start storytelling. And we all have the necessary tools to tell stories through video—with the camera on our … [Read more...]
How to Leverage a Mega Team Using Technology and Marketing Systems with Kevin Markarian
Subscribe Now Listen Later & Get Notified Every Week! ‘Real estate is not about who you know. It’s about who you know who knows what you do.’ Building a successful real estate business is about cultivating relationships, playing the long game versus the transactional game, staying in touch and top of mind with clients—and technology allows us to make those connections with more people in less time. Kevin Markarian is the founder of Marker Real Estate, a 45-agent firm with offices in … [Read more...]
Green Screen Video Makes You Look More Interesting
Subscribe Now Listen Later & Get Notified Every Week! What’s the most effective way to get in front of people and keep YOUR brand on top of their minds? Video is the fastest-growing way to stay visible, and green screen video even more so. Justin Barr has edited green screen videos for me for years, and they’re a key part of my brand-building: engage, educate, entertain, attract. I’ve brought him on the show for this episode to talk about why green screen works, how to get started, and … [Read more...]
Conversion through Authenticity With Tristan Ahumada
Subscribe Now Listen Later & Get Notified Every Week! You know as well as I do that leads are worth NOTHING if you can’t convert! They cost money and you get nothing back. But Tristan Ahumada is an expert at connecting and conversion and in this episode, and he’s here to take me through the steps he uses to not just convert, but convert RELIABLY from Facebook and Google pay-per-click ads. Most of us have a split of business where up to 80% of our business comes from repeats and … [Read more...]
Communication, DISC, Authenticity = Conversion
Subscribe Now Listen Later & Get Notified Every Week! Is your personality costing you conversions? Conversion is all about communication and if you’re not communicating right with your leads, you will lose that deal! I’ve invited Philip Simonetta, superstar realtor, author, and coach, to come and talk to me about how he uses an understanding of personalities to tailor his approach to clients. He’s explaining the DISC method, what it all means, and why when you combine it with … [Read more...]