So, you’re ready to get on video in 2021. But you don’t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I’m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that […]
If You Ain’t Creating Content, You Ain’t Got a Business—with Lyndsay Phillips
Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build […]
Consistent Communication to the Same Audience Is How You Build a Brand
What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it’s no different with your database. It doesn’t take long for clients to forget you exist if you don’t stay in touch. So, what’s the secret to building a brand that people remember? On this […]
Your Brand Is Your USP Against Zillow
With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with […]
Your Personal Brand = Wealth—with Caleb Guilliams
Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. […]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful […]
Being Authentic, Consistent, & You – with Jeff Pfitzer
How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of […]
The Branding Triangle – with Edwin Dearborn
A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don’t have enough clients, you’re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media […]
Story Brand and Website Design – with Adam Wills
If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and […]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, […]
There’s No Shortage of Content to Create
You know it’s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here’s the thing: You don’t have to […]
How to Rank Your Videos on YouTube – with Karin Carr
We typically talk about using video as a tool to generate attention and develop brand recognition. As a strategy for building relationships and staying in front of your sphere. But Karin Carr argues that if you’re smart about optimizing content, video can also be an effective lead generation tool. In fact, she gets more than […]
Thinking Outside the Box with Video – with Noelle Nielsen
You’re scrolling through social media when you see a talking head video of yet another realtor in front of a white board doing a mind-numbing market update. Do you click to watch? What about a video of a shirtless realtor who’s outside in freezing weather (temperatures of –18°!), tossing water in the air to see […]
Creating Content is No Longer Optional, It’s the Future – with Trevor Mauch
So, you’ve heard that online content is important, but you don’t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to […]
