So, you’re ready to get on video in 2021. But you don’t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I’m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that works for everyone. I challenge you to ask WHO you’re looking to attract with video so you know HOW to deliver the content, offering several examples of shows I’ve helped clients develop … [Read more...]
If You Ain’t Creating Content, You Ain’t Got a Business—with Lyndsay Phillips
Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build authority and increase their visibility with email, video and social media marketing or podcast production. Lyndsay has appeared on MSN, NBC and Fox … [Read more...]
Consistent Communication to the Same Audience Is How You Build a Brand
What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it’s no different with your database. It doesn’t take long for clients to forget you exist if you don’t stay in touch. So, what’s the secret to building a brand that people remember? On this episode of the Real Estate Marketing Dude podcast, I’m discussing how to build a brand through consistent communication to the same audience over time. I weigh in on the … [Read more...]
Your Brand Is Your USP Against Zillow
With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with prospects the way YOU can. On this episode of the Real Estate Marketing Dude podcast, I’m discussing how agents can compete with Zillow by building a strong personal … [Read more...]
Your Personal Brand = Wealth—with Caleb Guilliams
Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. Caleb Guilliams is the Founder and CEO of BetterWealth, a financial services firm dedicated to helping people see and reach their highest potential. He started learning about money as a teller … [Read more...]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful lead generation and CRM solution for real estate professionals, and Tyler Auerbacher is the Cofounder at Dippidi, a done-for-you custom content marketing and … [Read more...]
Being Authentic, Consistent, & You – with Jeff Pfitzer
How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of experience in the mortgage business, growing the Pfizer Team to 30 employees who cover the St. Louis region and several other Midwest markets. Jeff also helps real estate … [Read more...]
The Branding Triangle – with Edwin Dearborn
A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don’t have enough clients, you’re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media Group, a business development firm out of Las Vegas, Nevada. He specializes in personal branding in the digital space, humanizing the image of professionals like dentists, lawyers and real estate … [Read more...]
Story Brand and Website Design – with Adam Wills
If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn't take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and digital marketing strategist behind Sursrum Creative, an agency offering brand coaching and web design services to businesses looking to refine their story. Adam specializes in using SEO, chatbots, and sales … [Read more...]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, selling more than 1,700 homes as a solo agent. She is also the creator of Krista Mashore Coaching, a program that teaches agents to use digital marketing and video in … [Read more...]