How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or a pair of branded sunglasses is all you really need to generate business? Sean Zalmanoff is the Regional Manager of USA Mortgage in St. Louis, Missouri, and the Managing … [Read more...]
Marketing Through Customer Service – with Lars Hedenborg
“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.” Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is at the mercy of a third-party you can’t control, it’s time to rethink your marketing strategy. What if you simply gave your clients exceptional customer service—and then told their stories? Lars … [Read more...]
Customer Service and Database Nurturing with Jennypher Moore
A shocking 80% of homebuyers forget their agent’s name within six months. Yet 63% of business comes to real estate professionals through referrals and repeat clients. People can’t send a referral your way if they don’t remember your name! Jennypher Moore leverages social media to stay in contact with her past clients and nurture those relationships—daily. And this is just a small part of the stellar customer service that sets Jennypher’s team apart and leads to conversion after … [Read more...]