Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what’s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise is the Cofounder and President of Witly, an automated ad platform that helps real estate agents build, launch and manage Facebook ads so they can convert more leads. Witly’s coaches and … [Read more...]
SEO Principles Explained – Kris Reid
So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content creation. Kris Reid is the Founder and CEO of Ardor SEO, a digital marketing agency that helps entrepreneurs and business owners build a website that drives the growth of their business for the … [Read more...]
YouTube Ads for Real Estate, the New Alternative to Facebook – with Lloyd Dodgen
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what’s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It’s intent-based, and people go there to be entertained or educated. So, what does this mean for us? How can we use YouTube ads to reach an audience that’s already searching for answers about real estate? Lloyd Dodgen is the Digital Dude with us here at the Real Estate Marketing Dude. With a … [Read more...]
Relationship Building With Digital Marketing – with Hassan Riggs
We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we’re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated our business relationships the same way we treat our personal ones? Hassan Riggs is the Founder and CEO of Smart Alto, a software company that … [Read more...]
Becoming a Local Celebrity With Video – with Eric Eby
Are you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a local celebrity, and your community automatically thought of YOU in association with real estate? Eric Eby is a listing agent with Curtis Realty Group, Northwest Arkansas’ digital marketing leader. Eric excels at … [Read more...]
Playing the Facebook Retargeting Game with Ylopo – with Howard Tager
In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they’re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship—so that they come to you when they’re ready? The average consumer logs in to Facebook 12.2 times per day, and 85% of homeowners are on the platform, so the social media site is an ideal place to retarget leads. Howard … [Read more...]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you with the simple change of an algorithm, and 2) You’re missing out on the opportunity to build an authentic community of your own, one that connects with your voice and your … [Read more...]