Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what’s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise is the Cofounder and President of Witly, an automated ad platform that helps real estate agents build, launch and manage Facebook ads so they can convert more leads. Witly’s coaches and … [Read more...]
If You Ain’t Creating Content, You Ain’t Got a Business—with Lyndsay Phillips
Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build authority and increase their visibility with email, video and social media marketing or podcast production. Lyndsay has appeared on MSN, NBC and Fox … [Read more...]
Facebook Lead Generation Isn’t Dead, It’s Just Changed—with Shayne Hillier & Matt Cramer
Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are the Cofounders of the Real Estate Marketing & Conversion Academy, a training program that helps real estate agents master the art of digital marketing. Shayne has extensive … [Read more...]
Loving on your Database with Client Events – with Lana Rodriguez
Well over 70 percent of your business comes from people you already know. It’s not about if someone is going to move, it’s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. In 2018 she was ranked seventh out of more than 3500 realtors in the city. Lana earned her real estate license in 2014 when she moved from Austin, Texas to Colorado Springs, … [Read more...]
YouTube Ads for Real Estate, the New Alternative to Facebook – with Lloyd Dodgen
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what’s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It’s intent-based, and people go there to be entertained or educated. So, what does this mean for us? How can we use YouTube ads to reach an audience that’s already searching for answers about real estate? Lloyd Dodgen is the Digital Dude with us here at the Real Estate Marketing Dude. With a … [Read more...]
Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing – with Joshua Massieh & Akshay Patel
Without a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you’re posting yet another interest rate video, you’re doing it wrong. Being boring sucks, and it’s an ineffective marketing strategy. Akshay Patel and Josh Massieh are the mortgage brokers … [Read more...]
Why Content Creation is Crucial for Facebook in 2019 – with Travis Thom
Would you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation. Travis Thom is the marketing strategist behind Elevated REM, the premiere Facebook advertising agency and coaching platform for real estate. With 250K Facebook and Instagram leads to their credit, Travis and his team are experts … [Read more...]
Playing the Facebook Retargeting Game with Ylopo – with Howard Tager
In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they’re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship—so that they come to you when they’re ready? The average consumer logs in to Facebook 12.2 times per day, and 85% of homeowners are on the platform, so the social media site is an ideal place to retarget leads. Howard … [Read more...]
Building Your Brand Authentically with Video – with Jason Hsaio
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” -Zig Ziglar In a world of information overload, it can be very difficult to stand out. Yet, if you are willing to incorporate video as part of your marketing strategy, you have an opportunity to humanize your brand as a real estate professional and build an audience that is already interested in what you have to offer. So, what kind of content should you be creating? And what tools are available … [Read more...]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you with the simple change of an algorithm, and 2) You’re missing out on the opportunity to build an authentic community of your own, one that connects with your voice and your … [Read more...]