Well over 70 percent of your business comes from people you already know. It’s not about if someone is going to move, it’s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. […]
YouTube Ads for Real Estate, the New Alternative to Facebook – with Lloyd Dodgen
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what’s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It’s intent-based, and people go there to be entertained or educated. So, what does this mean for us? […]
Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing – with Joshua Massieh & Akshay Patel
Without a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you’re posting yet another interest […]
Why Content Creation is Crucial for Facebook in 2019 – with Travis Thom
Would you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation. Travis Thom […]
Playing the Facebook Retargeting Game with Ylopo – with Howard Tager
In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they’re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship—so that they come to […]
Building Your Brand Authentically with Video – with Jason Hsaio
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” -Zig Ziglar In a world of information overload, it can be very difficult to stand out. Yet, if you are willing to incorporate video as part of your marketing strategy, you have an opportunity to humanize your brand […]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you […]
Stop Advertising and Start Storytelling with Cielo de la Paz
Platforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion […]
Customer Service and Database Nurturing with Jennypher Moore
A shocking 80% of homebuyers forget their agent’s name within six months. Yet 63% of business comes to real estate professionals through referrals and repeat clients. People can’t send a referral your way if they don’t remember your name! Jennypher Moore leverages social media to stay in contact with her past clients and nurture those […]
Being Authentic on Social Media Attracts with Felix Hung
Subscribe Now Listen Later & Get Notified Every Week! Social media marketing is about branding, not sales. And that’s where most real estate agents miss the mark. Social channels like Facebook and Instagram afford you the opportunity to build rapport with potential clients, sharing your interests so that people come to know you as a person. […]
Building Relationships and Trust with Facebook Ads Featuring Travis Thom
Subscribe Now Listen Later & Get Notified Every Week! A number of real estate agents make the mistake of proposing marriage before they’ve been on the first date. Rather than using Facebook ads to build a relationship with potential clients, they jump straight into lead generation. Unfortunately, this strategy alienates more people than it attracts, and […]
Green Screen Video Makes You Look More Interesting
Subscribe Now Listen Later & Get Notified Every Week! What’s the most effective way to get in front of people and keep YOUR brand on top of their minds? Video is the fastest-growing way to stay visible, and green screen video even more so. Justin Barr has edited green screen videos for me for years, and […]
From Rookie to Rockstar in 3 Years, with Zandra Ulloa
Subscribe Now Listen Later & Get Notified Every Week! How do you go from a real estate newbie to the top-ranked real estate agent in a company of 700, in just three years? Zandra Ulloa did it, and I’ve invited her on to spill all her secrets! Zandra was a military brat and settled in the […]
Attracting Leads Online with Ryan Stewman aka The Hardcore Closer
Subscribe Now Listen Later & Get Notified Every Week! If you’re not focusing all your energy on attracting leads online, you’re missing out. Today’s real estate industry is so competitive that your most profitable business comes from referrals, rather than direct. One of the most reliable ways to secure referral business is to do the lead […]
