Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are the Cofounders of the Real Estate Marketing & Conversion Academy, a training program that helps real estate agents master the art of digital marketing. Shayne has extensive … [Read more...]
Is Facebook Ads Dead? Yes, But There’s a New Kid on the Block—with Aaron Martinez
A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are on the way out, what IS the right platform for lead generation? Aaron Martinez is the marketing expert behind Revamped Real Estate, a done-for-you YouTube lead generation service for agents. Aaron … [Read more...]
How a New Agent Closed 30 Million in 18 Months—with Spencer Hsu
Selling $30M in real estate is impressive, especially for a brand-new agent. But what’s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San Francisco Bay Area. Known as the Tech Realtor, he leverages his background in biotechnology, business and software sales to serve engineers and data scientists on their real … [Read more...]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful lead generation and CRM solution for real estate professionals, and Tyler Auerbacher is the Cofounder at Dippidi, a done-for-you custom content marketing and … [Read more...]
The Key to Creating Your Script
The biggest question I get is: How do you write the perfect video script? You don’t. The perfect script doesn’t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I’m coming at you solo to offer my best advice for video scripting. I walk you through brand development and explain how it connects to video strategy. I also share examples of how other celebrities, marketers, and real estate agents defined their brands to … [Read more...]
Stop Chasing Leads & Start Attracting Referrals Through Generosity – with Michael Maher
If you spend your days chasing leads because that’s what some guru told you to do, it won’t be long before you’re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, a system for attracting referrals based on a philosophy of generosity and appreciation. His real estate career began in 1999, and within three years, Michael had done … [Read more...]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, selling more than 1,700 homes as a solo agent. She is also the creator of Krista Mashore Coaching, a program that teaches agents to use digital marketing and video in … [Read more...]
Chasing Expireds Redefined – with Borino
Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard—and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known as The Expired Guru,’ he has developed a system for turning expireds into solid leads and saleable listings—without being aggressive or pushy. Today, Borino joins me to … [Read more...]
Mindset & Why It’s Everything – with Brittiny Howard
What kind of mindset do you need to do 52 sides in your first full year as an agent? To come back after a flood takes out 75% of your market? To lose 95 pounds? Any one of these accomplishments would be impressive on its own, but Brittiny Howard has achieved all three because she approaches each day with a positive attitude, asking herself, ‘What can I do right now, this minute, to reach my next goal?’ Brittiny is the top-producing agent behind The Brittiny Howard Group, an award-winning team … [Read more...]
How to Rank Your Videos on YouTube – with Karin Carr
We typically talk about using video as a tool to generate attention and develop brand recognition. As a strategy for building relationships and staying in front of your sphere. But Karin Carr argues that if you’re smart about optimizing content, video can also be an effective lead generation tool. In fact, she gets more than 70% of her business from YouTube because she ranks at the top for key search terms. Karin is the founder of YouTube for Agents, a platform where she teaches real estate … [Read more...]