Selling $30M in real estate is impressive, especially for a brand-new agent. But what’s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San […]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful […]
The Key to Creating Your Script
The biggest question I get is: How do you write the perfect video script? You don’t. The perfect script doesn’t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I’m coming at you solo to offer my best advice for video scripting. I walk […]
Stop Chasing Leads & Start Attracting Referrals Through Generosity – with Michael Maher
If you spend your days chasing leads because that’s what some guru told you to do, it won’t be long before you’re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, […]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, […]
Chasing Expireds Redefined – with Borino
Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard—and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known […]
Mindset & Why It’s Everything – with Brittiny Howard
What kind of mindset do you need to do 52 sides in your first full year as an agent? To come back after a flood takes out 75% of your market? To lose 95 pounds? Any one of these accomplishments would be impressive on its own, but Brittiny Howard has achieved all three because she […]
How to Rank Your Videos on YouTube – with Karin Carr
We typically talk about using video as a tool to generate attention and develop brand recognition. As a strategy for building relationships and staying in front of your sphere. But Karin Carr argues that if you’re smart about optimizing content, video can also be an effective lead generation tool. In fact, she gets more than […]
