You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts […]
What NOT to Do with Your Farming Efforts – with Sharran Srivatsaa
When it comes to geographic farming, a lot of agents make the mistake of scaling first: They invest a lot of time and money reaching out to ALL of the homeowners in a particular neighborhood and then sit back and wait for results. But wouldn’t it make a lot more sense to test an area […]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you […]
