Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let’s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real estate career on a team in Southeast Virginia in 2014. He went solo in 2016 and sold 50 homes without making a single cold call, without doing a single open house, and without purchasing a … [Read more...]
Marketing Motivated Seller Leads—with Gary Boomershine
Contrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller look different from the way we approach a traditional retail seller? Gary Boomershine is the Founder and CEO of RealEstateInvestor.com, the largest marketing platform in the real … [Read more...]
Your Personal Brand = Wealth—with Caleb Guilliams
Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. Caleb Guilliams is the Founder and CEO of BetterWealth, a financial services firm dedicated to helping people see and reach their highest potential. He started learning about money as a teller … [Read more...]
Being Authentic, Consistent, & You – with Jeff Pfitzer
How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of experience in the mortgage business, growing the Pfizer Team to 30 employees who cover the St. Louis region and several other Midwest markets. Jeff also helps real estate … [Read more...]
How to Weigh a Positive ROI In Your Marketing – with Dan Rochon
We all know that the most important part of running a business is turning a profit. But, next year’s profit is already being impacted by the investments you’re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is the first step to boosting your net profit down the line. Dan Rochon is a numbers guy. He started selling real estate in 2007 and within a year and a half, he bought the … [Read more...]
Attraction-Based Relationship Marketing – with Danny Batsalkin
Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps real estate agents build predictable six- and seven-figure businesses. Ten years ago, Danny left a career as a successful attorney to follow … [Read more...]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, selling more than 1,700 homes as a solo agent. She is also the creator of Krista Mashore Coaching, a program that teaches agents to use digital marketing and video in … [Read more...]
YouTube Ads for Real Estate, the New Alternative to Facebook – with Lloyd Dodgen
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what’s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It’s intent-based, and people go there to be entertained or educated. So, what does this mean for us? How can we use YouTube ads to reach an audience that’s already searching for answers about real estate? Lloyd Dodgen is the Digital Dude with us here at the Real Estate Marketing Dude. With a … [Read more...]
How to Break into a Market WITHOUT a Sphere of Influence – with Paige Schulte
We do business with the people we know, like and trust. But what if you don’t KNOW anyone? What if you’re brand spanking new to an area, and you don’t have a sphere of influence to market to? How do you break into a new market and build a database—stat? Paige Schulte is a real estate agent and marketing strategist out of Gig Harbor, Washington. She moved to the area on a whim two years ago and very quickly became the #1 solo agent in her market and #4 overall. Now she is teaching other realtors … [Read more...]
Attracting Clients Through Branding & Flamingos – with Tara Carter
Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara—and then they tag her on social media to let her know! So, how do you develop a distinct personal brand like Tara’s? And how do you then use it to attract clients to your business? Tara Carter is a top-performer on the KW Great Florida … [Read more...]