Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. […]
Being Authentic, Consistent, & You – with Jeff Pfitzer
How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of […]
How to Weigh a Positive ROI In Your Marketing – with Dan Rochon
We all know that the most important part of running a business is turning a profit. But, next year’s profit is already being impacted by the investments you’re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is […]
Attraction-Based Relationship Marketing – with Danny Batsalkin
Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps […]
Content Content Content, Video Video Video – with Krista Mashore
If you’re not creating consistent content to market your real estate business, you are leaving money on the table. And what’s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, […]
YouTube Ads for Real Estate, the New Alternative to Facebook – with Lloyd Dodgen
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what’s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It’s intent-based, and people go there to be entertained or educated. So, what does this mean for us? […]
How to Break into a Market WITHOUT a Sphere of Influence – with Paige Schulte
We do business with the people we know, like and trust. But what if you don’t KNOW anyone? What if you’re brand spanking new to an area, and you don’t have a sphere of influence to market to? How do you break into a new market and build a database—stat? Paige Schulte is a real […]
Attracting Clients Through Branding & Flamingos – with Tara Carter
Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara—and then they tag her on social media to let her know! So, […]
Marketing Through Customer Service – with Lars Hedenborg
“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.” Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is […]
Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing – with Joshua Massieh & Akshay Patel
Without a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you’re posting yet another interest […]
The Brokerage Paradigm Shift with Long Doan
When I got into real estate 16 years ago, agents sought to join the ‘big box’ brokerages with the largest market share in their area. But things have changed, and today a full 57% of agents are with independent brokerages. Why? Because consumers don’t care what flag you’re flying: Only 4% choose the brand over […]
The Secret to Success Isn’t Really That Secret with the Ives Team
Subscribe Now Listen Later & Get Notified Every Week! ‘If you look at [real estate] as a sales job, you’re finished. People can sense it. They can feel it. You’re there to help them. That’s what it’s all about.’ Valerie and Wes Ives are a husband-wife agent team doing a lot of damage in the Temecula […]
Top of Mind Brand Awareness with a Dude and a Geek
Subscribe Now Listen Later & Get Notified Every Week! If people aren’t talking shit about you, you’re not doing it right. If you want to create a distinct personal brand and remain top-of-mind, you have to be willing to push the envelope. And if that means putting tape on your glasses and rapping under the stage […]
How to Leverage a Mega Team Using Technology and Marketing Systems with Kevin Markarian
Subscribe Now Listen Later & Get Notified Every Week! ‘Real estate is not about who you know. It’s about who you know who knows what you do.’ Building a successful real estate business is about cultivating relationships, playing the long game versus the transactional game, staying in touch and top of mind with clients—and technology allows […]
