How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or a pair of branded sunglasses is all you really need to generate business? Sean Zalmanoff is the Regional Manager of USA Mortgage in St. Louis, Missouri, and the Managing … [Read more...]