“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.” Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is at the mercy of a third-party you can’t control, it’s time to rethink your marketing strategy. What if you simply gave your clients exceptional customer service—and then told their stories? Lars … [Read more...]