What we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people, but let's be honest, you're sitting there listening to this show right now and in the back of your mind, you're telling yourself, Hey, I know I need to get on video. Instead of getting to work you delay the process. The reason why I know that is because it's the fourth quarter and I can predict when the calls are going to come … [Read more...]
Advertising vs Marketing
I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the … [Read more...]
2 Ways To Attract Clients Through Brand
Standing out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you … [Read more...]
Finding Motivated Sellers on PPC & Facebook
With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media … [Read more...]