Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let’s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real estate career on a team in Southeast Virginia in 2014. He went solo in 2016 and sold 50 homes without making a single cold call, without doing a single open house, and without purchasing a … [Read more...]
Loving on your Database with Client Events – with Lana Rodriguez
Well over 70 percent of your business comes from people you already know. It’s not about if someone is going to move, it’s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. In 2018 she was ranked seventh out of more than 3500 realtors in the city. Lana earned her real estate license in 2014 when she moved from Austin, Texas to Colorado Springs, … [Read more...]
Stop Chasing Leads & Start Attracting Referrals Through Generosity – with Michael Maher
If you spend your days chasing leads because that’s what some guru told you to do, it won’t be long before you’re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, a system for attracting referrals based on a philosophy of generosity and appreciation. His real estate career began in 1999, and within three years, Michael had done … [Read more...]
How to Socialize Your Way to Success – with Jimmy Rex
What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top team in Salt Lake County. He has built his business around networking, social media, client and charity events, and group travel. Jimmy’s team of four agents and one admin are on track to do 285 … [Read more...]
Attracting Clients Through Branding & Flamingos – with Tara Carter
Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara—and then they tag her on social media to let her know! So, how do you develop a distinct personal brand like Tara’s? And how do you then use it to attract clients to your business? Tara Carter is a top-performer on the KW Great Florida … [Read more...]
There’s No Shortage of Content to Create
You know it’s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here’s the thing: You don’t have to hit people over the head with your lock box to attract clients. In fact, people are more likely to consume your content if you DON’T spend all your time talking about real estate. Today on Real Estate Marketing Dude, I’m doing … [Read more...]
Why Video Makes You Unforgettable & Generates Lots Of Referrals
Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you’re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it’s crucial that people remember you and what you do. But how do you stay in front of your database without resorting to boring sales messages or bragging about how much you make? What’s the best way to create brand awareness so that people … [Read more...]
Marketing Through Customer Service – with Lars Hedenborg
“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.” Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is at the mercy of a third-party you can’t control, it’s time to rethink your marketing strategy. What if you simply gave your clients exceptional customer service—and then told their stories? Lars … [Read more...]
Becoming a Local Celebrity With Video – with Eric Eby
Are you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a local celebrity, and your community automatically thought of YOU in association with real estate? Eric Eby is a listing agent with Curtis Realty Group, Northwest Arkansas’ digital marketing leader. Eric excels at … [Read more...]
How to Market Your Database Without Being Annoying – with Luke Acree
The average person is bombarded by FIVE THOUSAND marketing messages every day, yet we recall very few. So, how can you provide RELEVANT content that your audience will remember? How do you build a relationship and stay top-of-mind so that when people need your expertise, they think of you? How do you market your database—without being annoying? Luke Acree is the President of ReminderMedia, a sales and marketing firm that helps clients generate referrals and repeat customers for their business … [Read more...]