Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let’s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real […]
Loving on your Database with Client Events – with Lana Rodriguez
Well over 70 percent of your business comes from people you already know. It’s not about if someone is going to move, it’s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. […]
Stop Chasing Leads & Start Attracting Referrals Through Generosity – with Michael Maher
If you spend your days chasing leads because that’s what some guru told you to do, it won’t be long before you’re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, […]
How to Socialize Your Way to Success – with Jimmy Rex
What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top […]
Attracting Clients Through Branding & Flamingos – with Tara Carter
Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara—and then they tag her on social media to let her know! So, […]
There’s No Shortage of Content to Create
You know it’s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here’s the thing: You don’t have to […]
Why Video Makes You Unforgettable & Generates Lots Of Referrals
Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you’re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it’s crucial that people remember you and what you do. But […]
Marketing Through Customer Service – with Lars Hedenborg
“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.” Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is […]
Becoming a Local Celebrity With Video – with Eric Eby
Are you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a […]
How to Market Your Database Without Being Annoying – with Luke Acree
The average person is bombarded by FIVE THOUSAND marketing messages every day, yet we recall very few. So, how can you provide RELEVANT content that your audience will remember? How do you build a relationship and stay top-of-mind so that when people need your expertise, they think of you? How do you market your database—without […]
Don’t Be a Realtor, Be a Referral Resource with Erin Bradley
‘If you’ve been in this industry long enough, and you’ve got a database, and you give value, and you truly care—you can’t fail. You can have ups and downs, but you’re never going to wake up one day and be out of business.’ How do you keep your brand in front of people without talking […]
Going ALL IN with Your Database with Sandra Löefgren
Real estate is not a sales business. Rather, if you approach the work as a consultant and come from a place of contribution, clients will come to you by way of referrals—and you may not need to do any prospecting at all. By simply going ALL IN with your database and creating systems to maintain […]
Customer Service and Database Nurturing with Jennypher Moore
A shocking 80% of homebuyers forget their agent’s name within six months. Yet 63% of business comes to real estate professionals through referrals and repeat clients. People can’t send a referral your way if they don’t remember your name! Jennypher Moore leverages social media to stay in contact with her past clients and nurture those […]
Becoming the Community Expert with Rett Harmon
‘Don’t be a realtor, be a resource.’ Rett Harmon has positioned himself as a community expert in Carrollton, Georgia. He promotes local organizations and events, leveraging a powerful personal brand and an investment in video marketing to stay top of mind and establish connections with local business owners. His approach is paying off big time […]
