If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and […]
There’s No Shortage of Content to Create
You know it’s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here’s the thing: You don’t have to […]
Why Video Makes You Unforgettable & Generates Lots Of Referrals
Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you’re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it’s crucial that people remember you and what you do. But […]
The Art of Storytelling – with Gigi Barnett
If you want to resonate with prospects on video, storytelling is key. But how do you identify stories that fit your brand? How do you shape those stories to fit a particular audience? Can you learn to be your own publicist and pitch a story to local news outlets? Gigi Barnett is the founder of […]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you […]
Stop Advertising and Start Storytelling with Cielo de la Paz
Platforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion […]
You Can’t Attract Business Without A Brand – With Alexandra Courson
Subscribe Now Listen Later & Get Notified Every Week! I’ve said over and over again that success in real estate isn’t about trying to go out and grab every client that comes along, it’s about building a brand and using it to attract business. Last time I was in Miami, I met a self-professed marketing and […]
The Power Of Story Telling..
Subscribe Now Listen Later & Get Notified Every Week! Today’s episode is on a topic I think I could talk about every day for the rest of the year: storytelling. In today’s world, sales is more and more about connecting with the buyer and storytelling is an important part of that. On today’s episode, I’ve got […]
