If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn't take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and digital marketing strategist behind Sursrum Creative, an agency offering brand coaching and web design services to businesses looking to refine their story. Adam specializes in using SEO, chatbots, and sales … [Read more...]
There’s No Shortage of Content to Create
You know it’s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here’s the thing: You don’t have to hit people over the head with your lock box to attract clients. In fact, people are more likely to consume your content if you DON’T spend all your time talking about real estate. Today on Real Estate Marketing Dude, I’m doing … [Read more...]
Why Video Makes You Unforgettable & Generates Lots Of Referrals
Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you’re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it’s crucial that people remember you and what you do. But how do you stay in front of your database without resorting to boring sales messages or bragging about how much you make? What’s the best way to create brand awareness so that people … [Read more...]
The Art of Storytelling – with Gigi Barnett
If you want to resonate with prospects on video, storytelling is key. But how do you identify stories that fit your brand? How do you shape those stories to fit a particular audience? Can you learn to be your own publicist and pitch a story to local news outlets? Gigi Barnett is the founder of Story Sell Your Brand, a consulting firm that offers small business owners a customized roadmap to expand their media exposure. A former TV news anchor and reporter, Gigi is an expert in helping clients … [Read more...]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you with the simple change of an algorithm, and 2) You’re missing out on the opportunity to build an authentic community of your own, one that connects with your voice and your … [Read more...]
Stop Advertising and Start Storytelling with Cielo de la Paz
Platforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion tool, the key is to stop advertising and start storytelling. And we all have the necessary tools to tell stories through video—with the camera on our … [Read more...]
You Can’t Attract Business Without A Brand – With Alexandra Courson
Subscribe Now Listen Later & Get Notified Every Week! I’ve said over and over again that success in real estate isn’t about trying to go out and grab every client that comes along, it’s about building a brand and using it to attract business. Last time I was in Miami, I met a self-professed marketing and sales expert who helps real estate agents do just that. Today, I’m talking to Alexandra Courson, of Finity Creative, about how she’s made building realtors’ brands her … [Read more...]
The Power Of Story Telling..
Subscribe Now Listen Later & Get Notified Every Week! Today’s episode is on a topic I think I could talk about every day for the rest of the year: storytelling. In today’s world, sales is more and more about connecting with the buyer and storytelling is an important part of that. On today’s episode, I’ve got another real estate agent who has mastered the art of storytelling in his business. Justin Lindsey is a real estate agent currently based out of St. Louis, who made his start in … [Read more...]