Would you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation. Travis Thom is the marketing strategist behind Elevated REM, the premiere Facebook advertising agency and coaching platform for real estate. With 250K Facebook and Instagram leads to their credit, Travis and his team are experts … [Read more...]
Recent Facebook Targeting, Strategy, & Changes – with Grant Wise
While the foundational principles of marketing do not change, the tactics and tools we use to generate business do. And at the moment, Facebook ads provide an extremely effective way to identify and target potential clients. So, how can real estate agents leverage the social platform to sell properties and grow a thriving business? Grant Wise is the founder of Real Estate Marketing University, an online platform designed to support agents in learning the latest tactics and best practices for … [Read more...]
Building Relationships and Trust with Facebook Ads Featuring Travis Thom
Subscribe Now Listen Later & Get Notified Every Week! A number of real estate agents make the mistake of proposing marriage before they’ve been on the first date. Rather than using Facebook ads to build a relationship with potential clients, they jump straight into lead generation. Unfortunately, this strategy alienates more people than it attracts, and agents end up wasting a lot of money on ads that don’t convert. We all know that people choose agents they know, like and trust. But … [Read more...]
Interview with The Real Estate Facebook Ad Ninja
Subscribe Now Listen Later & Get Notified Every Week! A real estate Facebook ad is the best way to retarget an ad and convert it into leads. Facebook ads are a key part of any funnel today, but if you don’t use them effectively, they can be a waste of money. In this week’s Real Estate Marketing Dude podcast, I’m talking to Travis Thom, an expert in Facebook ads specifically for real estate. He’s taking me through exactly what he does to design successful ad campaigns for his clients, and … [Read more...]