So, you’ve heard that online content is important, but you don’t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to […]
How to Compete Against Zillow and Realtor.com by Building a Strong Hyperlocal Brand with Video – with Johnny Moscillo
Too many real estate agents are at the mercy of Zillow and Realtor.com, counting on leads from outside sources to run their business. Johnny Moscillo, on the other hand, spends $0 on lead gen. Instead, he attracts business by creating consistent, entertaining video content and building a strong, hyperlocal brand. Johnny is a 17-year veteran […]
Failing Forward – with Veronica Figueroa
In her 17-year real estate career, Veronica Figueroa has had her fair share of failures. Failures that would have made a lot of other agents walk away. But Veronica simply refuses to quit, and her forward-thinking approach has helped her adjust to market shifts and fail forward to become both a dominant force in the […]
Playing the Facebook Retargeting Game with Ylopo – with Howard Tager
In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they’re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship—so that they come to […]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you […]
Being Brutally Authentic with Brittiny Howard
Brittiny Howard is a Boss, plain and simple, closing on her first home within six weeks of getting her real estate license. The average agent does six sides per year, but in her first full year, Brittiny closed on an unbelievable 52 sides. What’s her secret? For Brittiny, there is no such thing as a […]
Meet the Man Behind Stopping Zillow
Subscribe Now Listen Later & Get Notified Every Week! Make no mistake, Zillow.com’s “Instant Offer” service will disrupt the real estate industry and put agents out of business. But one man is taking on the beast and aiming to stop Zillow in its tracks with a rival service by and for realtors. That man is Greg […]
Zillow vs. the Real Estate Industry & What You Can Do
Subscribe Now Listen Later & Get Notified Every Week! Zillow just gave the bird to the real estate industry…big time. Zillow reportedly wants to “Uber-ize” real estate sales, cutting out the middleman in an increasingly competitive market. And with 75% of property searches going first through their website, you could argue that they can do whatever […]
