With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with prospects the way YOU can. On this episode of the Real Estate Marketing Dude podcast, I’m discussing how agents can compete with Zillow by building a strong personal … [Read more...]
Creating Content is No Longer Optional, It’s the Future – with Trevor Mauch
So, you’ve heard that online content is important, but you don’t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to top Zillow and Trulia in the rankings, and if you want to survive as an agent for the long term, creating content is no longer optional. It’s an important lead generation tactic you … [Read more...]
How to Compete Against Zillow and Realtor.com by Building a Strong Hyperlocal Brand with Video – with Johnny Moscillo
Too many real estate agents are at the mercy of Zillow and Realtor.com, counting on leads from outside sources to run their business. Johnny Moscillo, on the other hand, spends $0 on lead gen. Instead, he attracts business by creating consistent, entertaining video content and building a strong, hyperlocal brand. Johnny is a 17-year veteran of the real estate business and a top producer in the state of New Hampshire. He is also the creator of CGI Academy, a real estate training and coaching … [Read more...]
Failing Forward – with Veronica Figueroa
In her 17-year real estate career, Veronica Figueroa has had her fair share of failures. Failures that would have made a lot of other agents walk away. But Veronica simply refuses to quit, and her forward-thinking approach has helped her adjust to market shifts and fail forward to become both a dominant force in the Orlando market and a nationally-recognized industry leader. Veronica is the broker-owner of the RE/MAX Innovation Team and co-leader of The Figueroa Team. As the top RE/MAX agent … [Read more...]
Playing the Facebook Retargeting Game with Ylopo – with Howard Tager
In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they’re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship—so that they come to you when they’re ready? The average consumer logs in to Facebook 12.2 times per day, and 85% of homeowners are on the platform, so the social media site is an ideal place to retarget leads. Howard … [Read more...]
Why You Shouldn’t Rely on 3rd Parties for Business – with Guillermo Serafin
‘If what makes you different is something that you’re writing a check for, then there’s nothing different about you.’ Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you with the simple change of an algorithm, and 2) You’re missing out on the opportunity to build an authentic community of your own, one that connects with your voice and your … [Read more...]
Being Brutally Authentic with Brittiny Howard
Brittiny Howard is a Boss, plain and simple, closing on her first home within six weeks of getting her real estate license. The average agent does six sides per year, but in her first full year, Brittiny closed on an unbelievable 52 sides. What’s her secret? For Brittiny, there is no such thing as a cold lead. She approaches each and every potential client with honesty, humanity, and a sense of brutal authenticity— even going so far as to build ‘Brittiny’ into her automation systems. Brittiny … [Read more...]
Meet the Man Behind Stopping Zillow
Subscribe Now Listen Later & Get Notified Every Week! Make no mistake, Zillow.com’s “Instant Offer” service will disrupt the real estate industry and put agents out of business. But one man is taking on the beast and aiming to stop Zillow in its tracks with a rival service by and for realtors. That man is Greg Hague, of StopZillow.com. I asked him to come on the show to explain what Zillow is doing and why it’s a problem, what he plans to do about it, and how all real estate agents and … [Read more...]
Zillow vs. the Real Estate Industry & What You Can Do
Subscribe Now Listen Later & Get Notified Every Week! Zillow just gave the bird to the real estate industry…big time. Zillow reportedly wants to “Uber-ize” real estate sales, cutting out the middleman in an increasingly competitive market. And with 75% of property searches going first through their website, you could argue that they can do whatever they want. I’ve brought Justin Lindsey, the brand director of Attracktor, back onto the show to talk about what Zillow is doing, and what the … [Read more...]