Meet The Dude

Attracting new clients isn't hard, but it's new for most people when it comes to doing it through their personal brand.

Your personal brand is your largest source of business if you know how to harness it. People don't hire your broker they hire you, but you have to be thought of first because 80% of people hire the first person they meet with.

Which means the name of the game is top of mind brand awareness aka your personal brand.   The way you build a brand is through consistent content creation to the same audience over time.

The good news is, it’s not hard, it’s just new, and all you need to the drive to want to learn how to do it.  It's the most valuable skill in the world, especially right now! Regardless of what kind of business you are in, you must first be a marketer.  

How It All Started...

As a previous real estate agent in Chicago (licensed in 2002), the dude was always looking for ways to stand out from the competition and generate business without cold calling or prospecting.  The formula is very simple.  Gather a list of relationships and consistently stay in front of them through multiple touches.

So we started doing it for local agent in Chicago, then agents nationwide, and eventually mortgage lenders and had the same results.

Content creation doesn't generate leads, it generates attention and allows people to get the real you BEFORE committing to hire you. It also serves as a great way to nurture past customers and clients for repeat and referral business.

The formula to building a local brand with is simple; consistent content creation to the same audience over time.  When you begin creating content, you'll have more engagement, which leads to conversations, which leads to trust, which leads to top of mind brand awareness, which eventually leads to a sale or client.

Don't overthink it, it's that simple.  Check out the content on our site and if you agree with this philosophy check out our software Referral Sweet.