Do I Need A Real Estate Website? It’s a valid question, but the short answer is YES. In this post I’m going to share why.
The problem you most likely have if you don’t already have a real estate website is overwhelming…
Where should I start?
What do I post on it ?
How do I manage it?
My goal of this post is to simplify what the purpose of having a real estate website so you can determine if it’s something you should pursue or not.
Your business is based on your personal brand, not your companies. The only way to create a larger personal brand is through consistent content creation, which needs to be hosted somewhere. That somewhere would be your real estate website.
[click_to_tweet tweet=”Content creation creates engagement that initiated conversations which leads to building trust that gets you hired.” quote=”Content creation creates engagement that initiated conversations which leads to building trust that gets you hired.”]
The most important thing you must do to build a strong personal brand that attract clients is to be consistent at content creation.
I am blogging once a week and produce a podcast once a week for my site visitors. It has become a part of my overall marketing strategy to get my name out there.
If you are going to creating content, you will become familiar with the term content marketing.
Content Marketing & Why It’s Important To Understand For Your Real Estate Website
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. –Content Marketing Institute
Why Adding Content To Your Real Estate Website Is Important
1.) Create content in video and repurpose it back on your real estate website.
2.) Get your content distributed. Your content is meaningless unless people are able to find it. Your real estate website is where your content will live so you must distribute it so people come back to your site. For example, I would optimize my article for search(SEO), send it to my entire database via video email, and post on all my social media accounts.
3.) Create Conversation. The only goal of the content I create for my real estate blog is to create a conversation.
4.) Earn Trust & Establish Your Authority. This happens naturally as long as your content is good and answers someone’s question.
Your real estate website needs to do one thing, be used as your digital marketplace and home base. The more content you have on your website, the more marketable and popular your personal brand becomes.
[click_to_tweet tweet=”Nobody books the vacation without reviews and nobody calls the business without a site either” quote=”Nobody books the vacation without reviews and nobody calls the business without a site either”]
Your real estate website is your online business card and online store front. Every business should have content that demonstrates they are the expert in their field. We’d advise filling your website full of real estate content using video, but regardless of how you do it, you need something.
Your real estate website will be a direct reflection of the way you do business, at least in the eyes of the public. People don’t hire you for what you do, but for how you do it.
In other words your real estate website is a sales tool and can be used for a lot more than just home search, but to host your content for client conversion.
Think about connecting vs. selling and questioning yourself as to whether or not you’d hire yourself based on your online presence. Don’t put a front on and be natural.
The last thing I would tell you that’s very important is that you should know about keyword research. You want to create content on questions people are searching for. You then need to define a keyword you are trying to rank for and make sure it’s sprinkled throughout your blog post.
I can write another article on this section, but I’d recommend reading the blog on Easy Agent Pro website. You can learn quite a bit from it..
I hope this article simplified why you should have a real estate website.