Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are […]
Consistent Communication to the Same Audience Is How You Build a Brand
What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it’s no different with your database. It doesn’t take long for clients to forget you exist if you don’t stay in touch. So, what’s the secret to building a brand that people remember? On this […]
Your Brand Is Your USP Against Zillow
With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with […]
Is Facebook Ads Dead? Yes, But There’s a New Kid on the Block—with Aaron Martinez
A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are […]
The 7 Core Videos & Website Pages That Convert Leads into Clients
Are you using some kind of online lead generation to connect with people you don’t know? If so, you need to create content that helps those prospects get to know you—and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of […]
Don’t Sell Houses, Sell Investments—with Dr. Axel Meierhoefer
Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps […]
The Inside Out Method to Getting What You Want—with Stacy Bahrenfuss
2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy […]
Being Outside the Box with Alexa—with Justin Cullifer
Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real […]
There’s No Shortage of Content to Create
If you’re not on video, I can guarantee that somebody else in your market IS. So, what’s holding you back? You don’t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos should YOU make? […]
Your Personal Brand = Wealth—with Caleb Guilliams
Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. […]
Don’t Be a Salesperson, Be a Chameleon—with Jennifer Seeno Tucker
“I needed to stay present in order for my future to be profitable.” Do you want to be a salesperson? Or do you want to run a sustainable real estate business? If you chose the second option, it’s time to stop thinking about individual transactions and start building a relationship with the person in front […]
How a New Agent Closed 30 Million in 18 Months—with Spencer Hsu
Selling $30M in real estate is impressive, especially for a brand-new agent. But what’s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San […]
Content Marketing is Modern Day Client Generation—with Randy Carroll & Tyler Auerbacher
Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can’t be generic. It’s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful […]
Be Good at ONE Thing & Increase Profits—with Kase Knochenhauer
Have you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable—and do more of that. Instead of trying to do everything, be really good at […]
