Standing out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you … [Read more...]
Marketing Motivated Sellers On Facebook And Google
The old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain clients, but it isn't the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that's what we'll be talking about on today's episode. We're diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing … [Read more...]
Finding Motivated Sellers on PPC & Facebook
With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media … [Read more...]
How To Socially Generate More Referrals On & Offline
If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social … [Read more...]
Optimize Your Time, Improve Your Bottom Line with Cory Rosier
Time management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your … [Read more...]
The One Thing Big Tech Can’t Compete Against with Brad McDaniel
Big tech companies are continuing to compete with real estate agents by offering new services that supposedly improve the buying and selling process. However, what many don’t realize is that there is one large differentiator that big tech companies can’t compete with. People want to work with people, and by being a personable agent that has your clients in your best interest, you can win the business of your database, community, and the people they know too. Now, this means you should likely … [Read more...]
Leveraging Relationships with Developers and Finding Deals with Sunil Saxena
Leveraging relationships is an important part of being a real estate agent, and some of the best people you should get to know are your local developers. You will often come across deals that you may not be able to close, but by understanding the process of evaluating and negotiating deals, you can bring them to investors in your area to earn a commission and grow a relationship. This week, we’ll continue our discussion on having multiple ways to find listings and source deals. Having multiple … [Read more...]
Starting a Facebook SOI Group That Attracts Referrals with Will Penney
Most real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence (SOI). This is that 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best … [Read more...]
The Investor Friendly Agent with Jennifer Beadles
Have you ever thought about becoming an investor, or even just becoming more investor friendly? Without a doubt, one of the best moves you can make for your business is to embrace the investor community. If you’ve listened in the past few weeks, you’ll be familiar with the hybrid agent model and will understand the importance of being friends with a few investors in your market. So you’re probably wondering, what ways can you meet investors? How can we utilize investors to win more listings? How … [Read more...]
Get Appointments by Dialing For Dollars with Tom Coccitti
We often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance that they will be open to selling their homes. But you’re probably still wondering, who do I call? … [Read more...]