Will video work for me in my market? That’s a question we get quite often and the answer is always the same. YES, but there are some things you need for it to be successful.
In this week’s episode Mortgage Lender Rebecca Foote walks through how video transformed her brand into a local like celebrity in a short time. The key with video is approaching it as an attention generating thing as opposed to a lead generating thing.
Three Things You’ll Learn in This Episode
- You must be authentic on camera. Finding a video strategy you are excited about will be the difference between you smiling on video vs looking uncomfortable.
- You must be consistent. Doing just one video isn’t going to transform you into the town talk. You need to be consistent at it over time.
- You must make sure you distribute them. Shooting videos is just half the battle you need to /put them in front of the right people. Distributing your videos is equally as important.