Are you using some kind of online lead generation to connect with people you don’t know? If so, you need to create content that helps those prospects get to know you—and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of the Real Estate Marketing Dude podcast, I’m sharing the 7 core pieces of content you need on your website, starting with an About page that explains what makes you YOU and how-it-works videos for each product or service you offer. I weigh in on the power of reviews and challenge you to be up front with prospects about your pricing and the pros and cons of working with you versus the competition. Listen in for insight on what your landing page should look like and learn how to convert leads into clients with 7 basic videos.
Today’s Topics
- The 7 core videos and website pages that convert leads into clients
- How an About page helps people get to know you and your personality
- Demonstrating your USP with how-it-works videos for each product or service you offer
- Why what others say about you in reviews is more powerful than what you say about you
- How an FAQ page addresses common questions so you don’t have to
- Repurposing case studies and FAQ videos as part of a drip campaign to retarget leads
- Why I recommend making a video on the pros + cons of working with you vs. your competitors
- My challenge to be up front about your commission (and what you do to earn it)
- Why it’s crucial to build out a landing page that explains what you do with the info
- How communicating through video is a differentiator in and of itself
Leave a Reply