A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there’s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you’re in real estate), you’re well on your way to building a brand that people will remember.
Shelton Wilder is the veteran entrepreneur behind the Shelton Wilder Group, an elite real estate team based in West Los Angeles. With less than five years of experience, she has built a seven-figure business and qualifies as one of the top 1.5% of agents in the US. Prior to real estate, Shelton worked in the fashion industry as a buyer, stylist and designer, appearing on Shark Tank to pitch her clothing line back in 2012. She is also the creator of the Wilder Ways of Real Estate, a course designed to help agents brand and market their business.
On this episode of the podcast, Shelton joins me to explain why she credits much of her success in real estate to building a brand on social media, sharing her off-the-cuff approach to video and her commitment to posting consistently—every Wednesday for nearly four years. She challenges agents to treat real estate like a business, reinvesting a portion of their revenue in marketing rather than chasing leads for a short-term payoff. Listen in for Shelton’s insight on gift giving as a branding opportunity and learn how to leverage content creation to remind your sphere of who you are and what you do.
- Shelton’s transition from fashion to real estate and the parallels between the two industries
- Why Shelton credits much of her success to building a brand on social media
- Shelton’s off-the-cuff approach to video and what percentage of her posts are real estate related
- Shelton’s commitment to posting a Wilder Wednesday video every week for nearly 4 years
- Why you can’t worry about what other people think of your videos
- How Shelton involves the team in her video strategy
- How Shelton demonstrates her Southern hospitality through gift giving
- Running your real estate team like a business vs. chasing leads for a short-term payoff
- Why it’s impossible to track the ROI on any one marketing video
Connect with Shelton
Learn more about Shelton’s real estate team at sheltonwilder.com and check out her course at wilder-ways-of-real-estate.mykajabi.com/wilder-ways-of-real-estate-2021. Follow Shelton on Instagram at instagram.com/sheltonwilderestates/.