Well over 70 percent of your business comes from people you already know. It’s not about if someone is going to move, it’s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business.
Lana Rodriquez is a front-runner in the Colorado Springs real estate market. In 2018 she was ranked seventh out of more than 3500 realtors in the city. Lana earned her real estate license in 2014 when she moved from Austin, Texas to Colorado Springs, Colorado. Lana quickly realized that her selling title wasn’t going to be cold calling and knocking on doors. Instead, she focused on building relationships. She networked through meet-up groups before branching out into planning her own events. Today, she hosts events that draw in more than 300 clients and form the base of her real estate business.
On this episode, Lana explains the importance of building contacts early. She shares the ins and outs to planning and executing client events that will secure future referrals. Lana also shares her tips for getting free marketing through tagged photos on Facebook. Listen in for Lana’s top yearly events that lead to major turnaround.
- Why Facebook is better than a business card
- Taking advantage of the invite process’ five touches
- Why tagging is the best marketing you can’t buy
- How pie delivery kicked off Lana’s client events
- What is clienteling and how can it help you make connections
- Lana’s list of yearly parties
- Why you have to have a photobooth at every event
- Owning the attention of the people you want to work with
- Which invitations you should be sending out to get maximum attendance
- How to market SOI on a monthly basis
- Why the people you meet in person convert
- How often to set up client parties
- The best way to break bread with clients