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Last week we talked about how to use your personal Facebook page for marketing, and today’s episode is the follow-up! Combined with your personal Facebook page and your fan page, you can starting using Facebook ads to generate the right kinds of leads you need to expand your cloud of engagement. Derek Esquival and I go through a few more things you can do to amp up your Facebook ad campaigns, including my personal one-two approach which drives your friends and your clients to your website.
Facebook ads have been a longstanding hurdle for us in the real estate game, but it’s time to start thinking outside of the box. There are 3 specific things you should be doing to create a successful Facebook ad:
#1 Your ad should never be centered around you! Center it around your clients! Make yourself available to answer their questions so they can start looking at you as a real estate expert.
#2 Drive traffic to your website with quick links and more information. Try to get as many people as possible.
#3 Remember that this ad is popping up in people’s newsfeeds, so it shouldn’t feel like an ad. So don’t be professional, be personable, and create a relationship with your clients by telling a story.
Remember what Derek Esquival said about the social media world being a busy place? You have to be able to keep up, and this advanced Facebook ad strategy is designed to do just that. Tune in now to hear my undercover secret strategy, something no one else is doing, that just generated me 7 leads this week!
Thanks for listening. You can find Mike Cuevas at Realestatemarketingdude.com to get your complete blueprint on building your business or you can connect with him on social media: