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Today’s topic touches on something that every real estate agent will experience at some point in their career. Have you ever missed out on a deal because someone forgot that you were in real estate? Unfortunately it happens all the time and we rely heavily on referral marketing.
“15% of your network is moving this year. Do the math…100% of your network knows someone who is moving this year.” – Mike
This whole business revolves around lead generation and there is no magical button.
“61% of all real estate business is directly attributed to referrals and repeat business.” – Mike
That said, where do you think you should spend your marketing dollars?
People will do business with you if:
- They like you
- They trust you
- They remember you what you DO for a living
“Your best friends don’t know what you do for a living, nor do they care” – Mike
How to avoid being forgotten:
You need to set up some form of referral marketing system – it accomplishes one goal – keeping your name at the forefront. It’s really that simple. Include your friends so they don’t forget you. Stay in front of your audience and business will come in.
The direct business you get from marketing your audience is a byproduct. Mike markets his database for the referral business. When you market your audience you transform them into your unpaid salesforce.
“If you’re not doing business with your friends, who are you doing business with? – Derek
Why do people want to give referrals? The basic fact is, humans like to help each other and they like recognition. It’s a natural reaction to say, “I got a guy”. People give referrals because they want acknowledgement for the recommendation they’ve given and they’re happy to do it again and again as long as you do the right thing.
Thanks for listening. You can find Mike Cuevas at http://www.Realestatemarketingdude.com to get your complete blueprint on building your business or you can connect with him on social media:
How Do You Find More Clients?
Creating a better system to remind people what you do for a living is one of the things you can be doing to increase referral business, but it’s not everything.
Would you be interested in learning more about adapting a several marketing systems that work simultaneously in your business to create multiple lead sources? Do you want to run a business instead of being run by one? Do you hate cold calling or cold prospecting?
If you answered yes to any of the above questions maybe this can help you.