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Today Derek and I discuss the effectiveness of video emails. Most people want to build a database or contact list, but don’t know what to do with it once they have it. I’m going to share with you today reasons why a video message is so much more effective than a plain text format email. After all you have a database to generate referrals.
“Essentially what we’re doing is we’re turning your database into your sales force.”
Video messages make you stand out from the avalanche of text only template emails. We use a service called Bomb Bomb which allows us to record video messages for our mailing list and send it out through email. According to their research only 13% of subscription emails are opened by the recipients,
“If only 13 people out of 100 people are opening your email and 87 are not, are you really staying top of mind?”
That’s why a video message is more appealing. You need to stand out and seem genuine.
Today we also talk about these topics:
- What your actual goal should be with a video message.
- Derek tells me why he thinks my video messages are effective.
- Common excuses agent use for not using video messages.
- My video messages strategy.
At the end of the day the secret is being personable and causal.
“Don’t make it about you ever. Because nobody cares about you, your awards, or the
buttons you’re wearing on your blazer. They only care about what’s in it for them.”
Thanks for listening! Please leave us a review on iTunes, and visit the Real Estate Marketing Dude. Check out our blog and click the subscribe button if you want to get more of our no frills approach to real estate marketing.
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