A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are on the way out, what IS the right platform for lead generation? Aaron Martinez is the marketing expert behind Revamped Real Estate, a done-for-you YouTube lead generation service for agents. Aaron has five years of experience in real estate branding and video marketing, and he has helped his clients generate more than $25M in monthly real estate transactions! On this episode of the Real Estate Marketing Dude podcast, Aaron joins me to explain how Special Ad Categories impacted Facebook ads and why the platform is not good for right-now business—but YouTube is! He walks us through what he does to target prospects on YouTube, sharing the approximate cost per lead for both buyers and sellers as well as the video length that gets the most conversion. Listen in for Aaron’s insight on what the upcoming iOS 14 update means for Facebook ads and learn how to take advantage of YouTube’s blue ocean to generate quality leads that convert.
Today’s Topics
- How Special Ad Categories impacted the effectiveness of Facebook ads for real estate
- How Facebook functions as a social platform while YouTube serves as a search engine
- What Aaron does to qualify Facebook leads on the backend for his clients
- Why Facebook is not good for right-now business (but YouTube is!)
- Targeting leads on YouTube by market, income range, keyword search and URL data
- The rules on how long someone has to watch a YouTube ad before you’re charged
- What to do in the first 5 seconds of a YouTube ad to attract a quality lead
- Aaron’s insight on why 4- to 6-minute videos generate the highest conversion
- The cost per lead for buyers and sellers on YouTube
- How the iOS 14 update will impact businesses that rely on Facebook ads for lead gen
Connect with Aaron
Learn more about Revamped Real Estate at revampedrealestate.com and join Aaron’s Facebook group at facebook.com/groups/youtubeadsforrealestate.
Resources
‘Preparing Our Partners for iOS 14’ on Facebook for Business The Social Dilemma Real Estate Marketing Dude REMD on Instagram
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