Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert.
Shayne Hillier and Matt Cramer are the Cofounders of the Real Estate Marketing & Conversion Academy, a training program that helps real estate agents master the art of digital marketing. Shayne has extensive experience in technology and marketing, while Matt has a background as an agent specializing in lead generation. Together, they have invested $1M in Facebook ads to generate 250K leads for their real estate agent clients.
On this episode of the Real Estate Marketing Dude podcast, Shayne and Matt join me to discuss how Special Ad Categories changed Facebook lead gen for agents, explaining how it requires agents to put out better content (and more of it) and why a follow-up system is more crucial than ever. They offer insight on creating offer videos and educational content, sharing the most common objection Facebook leads have to opting in with an agent—and how to overcome it. Listen in for advice on how much you should invest in Facebook ads and learn how to convert the leads you generate through the site!
- Why a follow-up system is more crucial with Facebook’s Special Ads Categories
- How Special Ads Categories require agents to put out better content (and more of it)
- The importance of consistently firing new offers to your database
- Shayne and Matt’s insight on the email that converts best
- How long it takes and how many touches are necessary to convert a Facebook lead
- The most common objection Facebook leads have to opting in with an agent
- Shayne and Matt’s advice on running selection and affordability offers with educational content
- How you can make $8K in commission on a $500 Facebook ad spend
- Why Shayne and Matt recommend spending $10/day to start while you learn to convert online leads
- How to tie in your offline marketing with your online marketing
Connect with Shayne & Matt
Connect with Shayne on Facebook at facebook.com/people/Shayne-Hillier/100014945137682 and Matt on Facebook at facebook.com/mattcramer. Join the Real Estate Marketing & Conversion Mastery Facebook Group at facebook.com/groups/remcm and sign up for the academy at go.remcacademy.com/registernow-1.