Marketing Through Customer Service

“The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you’re getting for your clients.”

Are you investing thousands of dollars in portal leads? How’s that working out for you? If your business is at the mercy of a third-party you can’t control, it’s time to rethink your marketing strategy. What if you simply gave your clients exceptional customer service—and then told their stories?

Lars Hedenborg is the founder of Real Estate B-School, a coaching program that helps top-producing agents and team leaders build highly profitable, yet sustainable businesses. Today, he joins me to explain his shift from chasing leads to attracting them and share his attract-convert-deliver approach to marketing.

Lars weighs in on the danger in paying a third-party to get in front of consumers, describing the marginal returns of teams who depend on portal leads and the power in marketing case studies of your most successful clients. Listen in for insight around building systems to generate referrals and reviews—and learn how delivering world-class customer service will keep your real estate business relevant, no matter what Zillow or Realtor.com decide to do!

Today’s Topics

How systems helped Lars build a sustainable business
Lars’ shift from chasing leads to attracting them
The danger in depending on third-party lead sources
Lars’ attract-convert-deliver approach to marketing
Marketing case studies of your most successful clients
Why it’s crucial to deliver a differentiated service
Why testimonials are more powerful than being #1
How to make referrals a condition of doing business
The value in giving a personal gift at closing
How to leverage Google reviews as social proof
Lars’ advice around using case studies for recruiting

Connect with Lars

Learn more about Real Estate B-School and schedule your free strategy session with Lars at realestatebschool.com. Listen to the Business Freedom Podcast at blog.realestatebschool.com/podcast.