Here’s the truth: coronavirus will put many agents out of business. Who’s going to make it through? The agents who spent the last 45 days working on their business rather than in it. Stop kicking the can down the road and start creating content that will connect with your audience and generate leads.
Colin Schindler started out in real estate seven months ago in Beloit, Wisconsin. Like any new agent, he struggled to break into the market, even losing out on business from family and friends. Instead of relying on old-school prospecting to get his business off the ground, Colin turned to video. He started filming listing videos and used his personal brand to connect with his audience. Colin shot his first video in a bathrobe to show viewers just how comfortable they could feel in their new home. It got 2,500 views on Facebook. Since then, he has become known around town as the Robed Realtor.
On this episode, Colin explains why he started using video and how it has helped boost his engagement. He discusses the importance of consistency and how it can help you avoid the peaks and valleys of real estate. Colin also shares his thoughts on future videos and the series he hopes to create. Listen in for Colin’s tips on boosting the reach of your video on Facebook through ads and shares.
- Why attention is modern-day prospecting
- How Colin uses his personality to brand his content
- Why content creation is essential for newer agents
- How consistency boosts your audience engagement
- Why any video is better than no video
- Using sharing incentives on Facebook to gain traction
- What it means to create a video series
- How to work up the confidence to shoot your first video
Connect with Colin
Follow Colin on Facebook at facebook.com/robedrealtor/. Or, subscribe to his YouTube channel at youtube.com/channel/UChE2XHwMRBIG4XE91ORzqrw/featured.
Mike’s Blog on Marketing your Business During the Corona Crisis