I often get asked about what the best real estate marketing strategy is, and the answer is not going to be super exciting.  The best real estate marketing strategy is marketing the people you already know. Don’t get me wrong, as there are some real estate marketing strategies that kick ass if you have the […]

Looking to learn how referral marketing for real estate agents works, it’s much simpler than you think? In this post, we’re going to talk about the 2 things needed to start implement a referral marketing strategy and attract lots of referrals on this post!  If you’re stuck how to market your database, this should help […]

I want to dumb down this real estate marketing game for you and in this post am going to show you how to get referrals.  Everything you are about to read is not rocket science, but common sense. My goal is that you will learn how important it is to focus on building an audience of […]

Please don’t lose touch with your clients after the deal closes. Part of being successful in real estate involves knowing how to effectively communicate with clients post closing. Inman News published an article that states only 17% of homeowners actually use the same agent again.  The reason given is because they forgot what their previous agent’s name is. […]

Stay in touch with your database they tell you. I get it, you’re tired about hearing what you need to be doing, especially something called database marketing. I mean why would any agent implement a database marketing campaign instead of doing something like Facebook ads or getting the latest autoresponder with the super duper drip […]

Real estate lead generation is changing.  The entire purpose of this post is why you need to change with it and ignore all the noise, especially when it comes to shiny objects.  There is a reason 87% of agents fail in real estate after 5 years.  It’s because they can’t get business.  The most important part of […]

Real estate agent farming… Should you do it? Well, that depends on what your overall strategy and goals are. Lets first examine what real estate agent farming is so you can get a better idea and see if it’s something you should do or not. Real estate agent farming, is traditionally when you pick a certain […]

Believe it or not direct mail marketing for Realtors is still a TOP strategy for generating referrals.  So NO, direct mail marketing for Realtors is NOT dead, it’s alive and well. Over 70% of all agent business is generated from referrals and repeat clients.  Keeping that number in mind, where do you think you should […]

The jury is out on real estate magnets… GET THEM…THEY WORK… As old school as it may seem, real estate magnets work! I’m going to tell you why EVERY agent should be sending these to their database, or what we like to call their audience. In a real estate marketing paradigm shift that has many traditional real estate […]

Should you hold  a client appreciation event? Well, you don’t need to do anything, but the short answer is HELL YEA. WHY? Because its the ultimate way to connect with the most important asset in your business in a very natural way,  your DATABASE. The most important kind of marketing you can be doing in your business is […]

Everyone is telling you to go out and get business, but nobody is telling you exactly how to get more referrals from your database until now.  So you hear over and over again in real estate… “Build a database” “Keep track of all your clients” “Make sure you label your A, B, C clients and […]

When people are looking for a real estate agent, they are looking for an expert, not just someone with a license. One of the things you should discipline yourself with is consistently finding new ways to show off your expertise. The news on interest rates this week is one of those times! You can market […]

Referrals are the lifeblood of most real estate agents and lenders business, but how do you say thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way?  If not you very well may be pissing them off. […]

Are you using video email marketing in your business today? What kind of email marketing are you using? Many agents get fed up because of dismal results their email marketing gives them, but it’s not because email marketing doesn’t work, it’s because of the way they are using it. If you want to see a […]

UPDATE: 6-19-2020 Real Estate Direct mail is not dead. Using real estate direct mail works well, if you are putting the right content in front of the right people. We are going to discuss the 2 ways you can use real estate direct mail to generate more clients in this post, but defining your direct […]

Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things first. Let’s dive into describing what your database is. This is one of the most simple concepts to understand that gets WAY overthunk (if that’s a word) by agents all […]

*Updated* 2-19-16 Many times, agents don’t know how to stay in touch with their clients without talking about real estate.  Good news is you don’t have to.  Actually you shouldn’t really ever talk about real estate with your past clients and database because it could get annoying. If you want to get consistent referrals in […]