I often get asked about what the best real estate marketing strategy is, and the answer is not going to be super exciting.  The best real estate marketing strategy is marketing the people you already know. Don't get me wrong, as there are some real estate marketing strategies that kick ass if you have the skill set to do it, but there is only one real estate marketing strategy that works for everyone regardless of how long you been in the business or your "tech" skill set. The most … [Read more...]

I want to dumb down this real estate marketing game for you and in this post am going to show you how to get referrals.  Everything you are about to read is not rocket science, but common sense. My goal is that you will learn how important it is to focus on building an audience of relationships in this business. You don't get referrals from strangers, you get them from people you know. Let me ask you a question.... If nearly 61% of business is generated   from referrals and repeat … [Read more...]

Please don't lose touch with your clients after the deal closes. Part of being successful in real estate involves knowing how to effectively communicate with clients post closing. Inman News published an article that states only 17% of homeowners actually use the same agent again.  The reason given is because they forgot what their previous agent's name is. That's CRAZY! Can a business succeed without name brand recognition? NO! What's even more interesting is that at the same time repeat … [Read more...]

Stay in touch with your database! You must be "touching" your sphere! You need to be doing client events! I get it, you're tired about hearing what you need to be doing, especially something called database marketing. I mean why would any agent implement a database marketing campaign instead of doing something like Facebook ads or getting the latest autoresponder with the super duper drip email campaign that is "CRUSHING IT".  I got news for ya! Quit chasing the shiny objects because … [Read more...]

Real estate lead generation is changing.  The entire purpose of this post is why you need to change with it and ignore all the noise, especially when it comes to shiny objects.  There is a reason 87% of agents fail in real estate after 5 years.  It's because they can't get business.  The most important part of our business is real estate lead generation because doing real estate isn't rocket science.  However that's where most of us hit a wall.  What is real estate lead generation vs. real … [Read more...]

Real estate agent farming... Should you do it? Well, that depends on what your overall strategy and goals are. Lets first examine what real estate agent farming is so you can get a better idea and see if it's something you should do or not. Real estate agent farming, is traditionally when you pick a certain geographic area and consistently direct mail its residents.  Traditionally post cards were the most common marketing piece to use for real estate agent farming, but things are changing. … [Read more...]

The jury is out on real estate magnets... GET THEM...THEY WORK... As old school as it may seem, real estate magnets work! I'm going to tell you why EVERY agent should be sending these to their database, or what we like to call their audience. In a real estate marketing paradigm shift that has many traditional real estate marketing methods expiring, real estate magnets still work well. Here are 5 reason why you should invest in sending your database branded real estate magnets. People … [Read more...]

Should you hold  a client appreciation event? Well, you don't need to do anything, but the short answer is HELL YEA. WHY? Because its the ultimate way to connect with the most important asset in your business in a very natural way,  your DATABASE. The most important kind of marketing you can be doing in your business is one that focuses around nurturing the relationships you have in life because it's a fact that 60% of ALL agent business comes from people you know, not from technology or … [Read more...]