Are you starting to see all these great real estate branding videos being created? Have you noticed how much attention they’re getting?  They’re funny, different, and not really professional at all!  Ten years ago a Realtor would be looked down upon for creating something like this, but today things are much different. All of that […]

The key to success in this business is very simple.  You either have the ability to generate business or you don’t.  In this post we’re doing to discuss the concept of attracting new clients in real estate from your database. Attracting new real estate clients is the complete opposite of prospecting. My entire career has […]

I want to dumb down this real estate marketing game for you and in this post am going to show you how to get referrals.  Everything you are about to read is not rocket science, but common sense. My goal is that you will learn how important it is to focus on building an audience of […]

Please don’t lose touch with your clients after the deal closes. Part of being successful in real estate involves knowing how to effectively communicate with clients post closing. Inman News published an article that states only 17% of homeowners actually use the same agent again.  The reason given is because they forgot what their previous agent’s name is. […]

Stay in touch with your database! You must be “touching” your sphere! You need to be doing client events! I get it, you’re tired about hearing what you need to be doing, especially something called database marketing. I mean why would any agent implement a database marketing campaign instead of doing something like Facebook ads […]

WHOOOOOAAAAA what did you say about real estate lead generation dude? There is a reason 87% of agents fail in real estate after 5 years.  It’s because they can’t get business.  The most important part of our business is real estate lead generation because doing real estate isn’t rocket science. Why such a high failure rate? […]

Real estate agent farming… Should you do it? Well, that depends on what your overall strategy and goals are. Lets first examine what real estate agent farming is so you can get a better idea and see if it’s something you should do or not. Real estate agent farming, is traditionally when you pick a certain […]

What’s the best channel to market your brand for referrals? Over 60% of all agent business is generated from referrals and repeat clients.  Keeping that number in mind, where do you think you should spend 60% of your marketing budget, time, and energy?  In this article I want to share with you the most profitable referral […]

The jury is out on real estate magnets… GET THEM…THEY WORK… As old school as it may seem, real estate magnets work! I’m going to tell you why EVERY agent should be sending these to their database, or what we like to call their audience. In a real estate marketing paradigm shift that has many traditional real estate […]

Should you hold  a client appreciation event? Well, you don’t need to do anything, but the short answer is HELL YEA. WHY? Because its the ultimate way to connect with the most important asset in your business in a very natural way,  your DATABASE. The most important kind of marketing you can be doing in your business is […]

So you hear over and over again in real estate… “Build a database” “Keep track of all your clients” “Make sure you label your A, B, C clients and organize them efficiently” Every real estate agent should learn how to build a database, but today I want to tell you the what the purpose of building a […]

Are you sick and tired of fighting for leads with your competition?  Referrals tend to be very easy to work with because they are already sold on working with you. In order to maximize the amount of referrals you receive, you need to learn why people refer Realtors in the first place.  Once you understand this it […]

69% of ALL real estate business is based on referrals and repeat clients. You can duke it out for 31% of the business with all your competitors or you can start attracting clients for much less than you’ll spend on any other marketing campaign.  Why make lead generation so hard, when 69% of your business […]

When people are looking for a real estate agent, they are looking for an expert, not just someone with a license. One of the things you should discipline yourself with is consistently finding new ways to show off your expertise. The news on interest rates this week is one of those times! You can market […]