I want to dumb down this real estate marketing game for you and in this post am going to show you how to get referrals. Everything you are about to read is not rocket science, but common sense. My goal is that you will learn how important it is to focus on building an audience of […]
3 Ways On How To Effectively Communicate With Clients After The Transaction Closes
Please don’t lose touch with your clients after the deal closes. Part of being successful in real estate involves knowing how to effectively communicate with clients post closing. Inman News published an article that states only 17% of homeowners actually use the same agent again. The reason given is because they forgot what their previous agent’s name is. […]
Database Marketing & The 3 Excuses Realtors Make To Avoid Doing It
Stay in touch with your database! You must be “touching” your sphere! You need to be doing client events! I get it, you’re tired about hearing what you need to be doing, especially something called database marketing. I mean why would any agent implement a database marketing campaign instead of doing something like Facebook ads […]
Real Estate Lead Generation vs. Marketing Your Database
Real estate lead generation is changing. The entire purpose of this post is why you need to change with it and ignore all the noise, especially when it comes to shiny objects. There is a reason 87% of agents fail in real estate after 5 years. It’s because they can’t get business. The most important part of […]
The Hands Down Best Real Estate Agent Farming Market To Hit
Real estate agent farming… Should you do it? Well, that depends on what your overall strategy and goals are. Lets first examine what real estate agent farming is so you can get a better idea and see if it’s something you should do or not. Real estate agent farming, is traditionally when you pick a certain […]
Referral Based Marketing With Direct Mail
Generating new clients with a referral based marketing strategy with direct mail is something every real estate can do! Over 70% of all agent business is generated from referrals and repeat clients. Keeping that number in mind, where do you think you should spend the majority of your marketing budget, time, and energy? In this […]
5 Reasons Real Estate Magnets Create Referrals
The jury is out on real estate magnets… GET THEM…THEY WORK… As old school as it may seem, real estate magnets work! I’m going to tell you why EVERY agent should be sending these to their database, or what we like to call their audience. In a real estate marketing paradigm shift that has many traditional real estate […]
7 Amazing Client Appreciation Event Ideas For Realtors
Should you hold a client appreciation event? Well, you don’t need to do anything, but the short answer is HELL YEA. WHY? Because its the ultimate way to connect with the most important asset in your business in a very natural way, your DATABASE. The most important kind of marketing you can be doing in your business is […]
How To Get More Referrals From Your Database
Everyone is telling you to go out and get business, but nobody is telling you exactly how to get more referrals from your database until now. So you hear over and over again in real estate… “Build a database” “Keep track of all your clients” “Make sure you label your A, B, C clients and […]
How To Use The Interest Rate Increase As A Marketing Tool
When people are looking for a real estate agent, they are looking for an expert, not just someone with a license. One of the things you should discipline yourself with is consistently finding new ways to show off your expertise. The news on interest rates this week is one of those times! You can market […]
The 6 Step Referral Thank You Checklist Clients Love
Referrals are the lifeblood of most real estate agents and lenders business, but how do you say thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well may be pissing them off. […]
6 Ways To Use Video Email Marketing For Realtors To Sell More Houses
Are you using video email marketing in your business today? What kind of email marketing are you using? Many agents get fed up because of dismal results their email marketing gives them, but it’s not because email marketing doesn’t work, it’s because of the way they are using it. If you want to see a […]
2 Ways To Use Real Estate Direct Mail | Lead Generation vs. Referral Marketing
UPDATE: 6-19-2020 Real Estate Direct mail is not dead. Using real estate direct mail works well, if you are putting the right content in front of the right people. We are going to discuss the 2 ways you can use real estate direct mail to generate more clients in this post, but defining your direct […]
Have You Ever Lost A Deal Because They Forgot You Were In Real Estate? Here’s How To Avoid That
Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things first. Let’s dive into describing what your database is. This is one of the most simple concepts to understand that gets WAY overthunk (if that’s a word) by agents all […]
