It's no question that 2020 was the craziest year we've seen in a while, and there's no telling what's going to happen in 2021. But one thing I do know is that online marketing isn't changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind. Melissa Terzis embodies this. She's a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating … [Read more...]
Content Creation is No Longer Optional with Jess Lenouvel
It's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no different in real estate, and if anything it's more apparent. Referrals will make or break your business, and if you decide to stick with old sleazy marketing tactics, you'll quickly be forgotten. Jess Lenouval realized this early in her career, and during her 14+ years in real estate, she's built … [Read more...]
What Is the Right Video Strategy for You?
So, you’re ready to get on video in 2021. But you don’t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I’m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that works for everyone. I challenge you to ask WHO you’re looking to attract with video so you know HOW to deliver the content, offering several examples of shows I’ve helped clients develop … [Read more...]
Relationship Marketing for Referrals Needs Multiple Touches—with Garrett Maroon
Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let’s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real estate career on a team in Southeast Virginia in 2014. He went solo in 2016 and sold 50 homes without making a single cold call, without doing a single open house, and without purchasing a … [Read more...]
Marketing Motivated Seller Leads—with Gary Boomershine
Contrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller look different from the way we approach a traditional retail seller? Gary Boomershine is the Founder and CEO of RealEstateInvestor.com, the largest marketing platform in the real … [Read more...]
Success In Multifamily Cash Flow Is All About Your Mindset—with Rod Khleif
Real estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We’re exposed to good multifamily deals on a regular basis. And yet, most of us don’t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and high-performance coach. As one of the country’s top real estate investing trainers, he has owned and managed more than 2,000 properties. Rod is also the … [Read more...]
Retargeting on Facebook Made Simple—with Grant Wise
Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what’s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise is the Cofounder and President of Witly, an automated ad platform that helps real estate agents build, launch and manage Facebook ads so they can convert more leads. Witly’s coaches and … [Read more...]
If You Ain’t Creating Content, You Ain’t Got a Business—with Lyndsay Phillips
Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build authority and increase their visibility with email, video and social media marketing or podcast production. Lyndsay has appeared on MSN, NBC and Fox … [Read more...]
Brand Is Everything—with Shelton Wilder
A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there’s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you’re in real estate), you’re well on your way to building a brand that people will remember. Shelton Wilder is the veteran entrepreneur behind the Shelton Wilder Group, an elite real estate team based in West Los Angeles. … [Read more...]
Investors Are Leverage, Not Competitors—with Joe Bell
In case you hadn’t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it’s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more business. Joe Bell is the real estate broker, investor and coach behind Legacy Beyond Listings, a platform designed to help agents build wealth through real estate investing. Joe has … [Read more...]