Real estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We’re exposed to good multifamily deals on a regular basis. And yet, most of us don’t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and high-performance coach. […]
Retargeting on Facebook Made Simple—with Grant Wise
Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what’s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise […]
If You Ain’t Creating Content, You Ain’t Got a Business—with Lyndsay Phillips
Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build […]
Brand Is Everything—with Shelton Wilder
A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there’s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you’re in […]
Investors Are Leverage, Not Competitors—with Joe Bell
In case you hadn’t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it’s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more business. Joe Bell is the real estate […]
SEO Principles Explained – Kris Reid
So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content […]
Facebook Lead Generation Isn’t Dead, It’s Just Changed—with Shayne Hillier & Matt Cramer
Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn’t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are […]
Consistent Communication to the Same Audience Is How You Build a Brand
What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it’s no different with your database. It doesn’t take long for clients to forget you exist if you don’t stay in touch. So, what’s the secret to building a brand that people remember? On this […]
Your Brand Is Your USP Against Zillow
With Zillow’s recent announcement that it’s becoming a brokerage, a lot of agents are worried about how they’re going to compete with the trillion-dollar gorilla. But here’s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can’t build a personal connection with […]
Is Facebook Ads Dead? Yes, But There’s a New Kid on the Block—with Aaron Martinez
A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are […]
The 7 Core Videos & Website Pages That Convert Leads into Clients
Are you using some kind of online lead generation to connect with people you don’t know? If so, you need to create content that helps those prospects get to know you—and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of […]
Don’t Sell Houses, Sell Investments—with Dr. Axel Meierhoefer
Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps […]
The Inside Out Method to Getting What You Want—with Stacy Bahrenfuss
2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy […]
Being Outside the Box with Alexa—with Justin Cullifer
Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real […]
