If you made the decision to commit to real estate video marketing, you are most likely going to need to hire some kind of service, but the question is which one? On this post I wanted to compare the differences between hiring a real estate videographer or a company like Real Estate Marketing Dude for example?
This article is going to walk you through the pros and cons of each so you can make a more informed decision, but whatever you end up doing, you need to start by defining your real estate video marketing strategy first.
Are you using video to generate leads or referrals?
Do you want your videos edited professionally?
Do you have scripts or know what types of videos to create?
How will you get more people to see your real estate videos?
Real Estate Videographer Vs. Real Estate Marketing Dude
The answer to what kind of services you need will be based upon how you intend on using video in your business. I’m going to breakdown everything from costs to video distribution so you have a better idea of what to look for.
What’s The Cost Difference?
The first place to start is with your budget. The reason this is so important to your real estate video marketing strategy is because there will be a major cost difference based on how many videos you want to do per month and who you hire.
Are you looking to do videos sporadically or consistently?
Typically speaking you can expect a real estate videographer to charge anywhere between $300 on the very low end up to $1,000 on the higher end for a video. If you are relying on your real estate videographer to get more creative or use a drone, you can expect the cost to be on the higher end. Most real estate local videographers tend to work on a video by video basis, but I’ sure you could find someone willing to work something out with you.
If you are looking to create real estate videos sporadically here and there, finding a good real estate videographer you work well with is probably a good option.
A Real Estate Marketing Dude scripts, edits, and distributes your videos, but we do not shoot for you. Our costs range from $1,197/month for 2-4 videos, but we offer many additional services, like multi-purposing your content for you.
Another company who has a similar service is Vyral Marketing. They complete interview style videos and also help you distribute your videos each month. Currently their service is $550/month, but much like Real Estate Marketing Dude is a monthly or annual subscription.
Who Provides The Scripts?
One of the reasons hiring a real estate videographer is attractive is they show up and shoot the video for you, but do not assume they create the script for you too. That is going to depend on who you hire. The vast amounts of real estate videographers will handle the shoot and editing, but many times, the content creation is up to you.
You should always determine what kind of content you are going to create before you hire a real estate videographer. Shooting a listing video should be relative easy for any videographer, but if your plan was to create an ongoing video marketing strategy, you might want to put a little more thought into it.
TIP: Make sure your real estate videographer knows what your vision is. Just because they know how to shoot videos DOES not mean they see your vision.
On the other hand, if you were looking to hire a real estate video marketing service such as, yours truly, we would plan your strategy based on what kind of videos enhance your personal brand and fulfill your objective. We build a video strategy unique to you and based around your personal brand. We will also provide the scripts, step by step instructions, editing, and distribution. Most real estate video marketing services have a plan around content creation for their clients to follow.
Can I Shoot My Own Real Estate Videos?
This is a very important part of the process to consider when thinking about how to carry our you real estate video marketing strategy.
Let’s first start with how the shooting process works hiring a real estate videographer. They will shoot your videos and edit them. However, that’s generally where they stop.
If you were working with a Real Estate Marketing Dude, you would be responsible for shooting video based on our scripts, training, and step by step format using just your cell phone. We will provide scripts, editing, and distribution for you, but you have to shoot your videos. We will provide lots of coaching and training, but ultimately you have to time block to make sure you get your content created.
We can and will direct you for green screen videos, but shooting in the community you are using our personalized scripts we make for you.
Who Distributes My Videos? Real Estate Videographer Vs. Real Estate Marketing Dude
You can have the best videos in the world, but if nobody sees them, then what’s the point? If your goal is to create videos that are going to die in your newsfeed and never be seen again, then you might want to rethink your video marketing strategy. Properly distributing and multi-purposing your videos is arguably the most important part of the process. Part of building a brand should be to use your videos to communicate to your audience (aka database). They should also be distributed onto your Youtube Page (subscribe to my channel right here) and website.
The tasks of multi-purposing your video content builds your local authority in addition to your online footprint. It’s not unheard of to rank your website for hyperlocal content.
Typically most real estate videographers do not offer video distribution services. Real Estate Marketing Dude video emails your database, optimizes on your Youtube Channel, writes a blog post on your site, and sends you publishing instructions for your social media channels.
What’s The Difference Between A Real Estate Videographer Vs Real Estate Marketing Dude
|Service||Videographer||Marketing Dude||Vyral Marketing|
|Costs||$400/Video||$1,197/Month (2-4 Videos)||$550/Month (2 Videos)|
|Video Scripts Provided||No||Yes||Interview|
|Uploaded To Youtube For Optimization||No||Yes||Yes|
|Blog Post Written On Website||No||Yes||Yes|
|Video Emailed To Database||No||Yes||Yes|
|Additional Social Media Images Created Monthly||No||Yes||No|
|Personalized Branding Strategy & Show Creation||No||Yes||No|
I hope this helped you see the differences between hiring a real estate videographer vs. a Real Estate Marketing Dude. If there is anything we can assist you with, please don’t hesitate to schedule a demo with a dude. Schedule a demo with a dude now!