So you made the decision to get commit to real estate video marketing, but you don’t know if you need to hire a real estate videographer or some kind of real estate video marketing service, like Real Estate Marketing Dude for example?
This article is going to walk you through the pros and cons of each so you can make a more informed decision, but whatever you end up doing, you need to start by defining your real estate video marketing strategy first.
Are you using video to generate leads or referrals?
Do you want your videos edited professionally?
Do you have scripts or know what types of videos to create?
How will you get more people to see your real estate videos?
The answer to what kind of services you need will be based upon how you intend on using video in your business. I’m going to breakdown everything from costs to video distribution so you have a better idea of what to look for.
I cannot speak on behalf of other real estate video marketing services other than our own so fro demonstration purposes, we will compare the differences between hiring a real estate videographer vs. Real Estate Marketing Dude.
What Is The Cost Difference Between A Real Estate Videographer vs. Real Estate Video Marketing Service?
The first place to start is with your budget. The reason this is so important to your real estate video marketing strategy is because there will be a major cost difference based on how many videos you want to do per month.
Are you looking to do videos sporadically or consistently?
Typically speaking you can expect a real estate videographer to charge anywhere between $250 on the very low end up to $1,000 on the higher end. If you are relying on your real estate videographer to get more creative or use a drone, you can expect the cost to be on the higher end. Most real estate videographers will work on a video by video basis. If you are looking to create real estate videos sporadically here and there, finding a good real estate videographer you work well is a good option.
A Real Estate Marketing Dude scripts, edits, and distributes your videos. Our costs range from $379/month for one video to $649/month for 2 videos.
Another company who has a similar service is Vyral Marketing. They complete interview style videos and also help you distribute your videos each month. Currently their service is $550/month, but much like Real Estate Marketing Dude is a monthly or annual subscription.
Does A Real Estate Videographer Provide Scripts? | Scripts & Content Creation
One of the reasons hiring a real estate videographer is attractive is they show up and shoot the video for you, but are they going to provide you with what to do or say too? That is going to depend on who you hire. The vast amounts of real estate videographers will handle the shoot and editing, but many times, the content creation is up to you.
You should always determine what kind of content you are going to create before you hire a real estate videographer. Shooting a real estate listing video should be relative easy for any real estate videographer, but if your plan was to create an ongoing video marketing strategy, you might want to put a little more thought into it.
TIP: Make sure your real estate videographer knows what your vision is. Just because they know how to shoot videos DOES not mean they see your vision.
On the other hand, if you were looking to hire a real estate video marketing service such as, yours truly, we would plan your strategy based on what kind of videos make you excited and fulfill your objective. In other words we build a video strategy unique to you and based around your personal brand. We will also provide the scripts, step by step instructions, editing, and distribution. Most real estate video marketing services have a plan around content creation for their clients to follow.
Real Estate Videographer vs. Real Estate Video Marketing Service | Shooting Your Video Content
This is a very important part of the process to consider when thinking about how to carry our you real estate video marketing strategy.
Let’s first start with how the shooting process works hiring a real estate videographer. The main reason this hiring a real estate videographer is that they will shoot your videos for you and also edit them. However, that’s generally where they stop as they don’t generally offer additional services in marketing and video distribution. Shooting and editing videos are very time consuming, so this is one of the reasons real estate videographers are more expensive than other services.
If you were working with a Real Estate Marketing Dude, you would be responsible for shooting video based on our scripts, training, and step by step format using just your cell phone. We will provide scripts, editing, and distribution for you, but you have to shoot your videos. We will provide lots of coaching and training, but ultimately you have to time block to make sure you get your content created.
Real Estate Videographer vs. Real Estate Video Marketing Service | Video Distribution
You can have the best videos in the world, but if nobody sees them, then what’s the point? If your goal is to create videos that are going to die in your newsfeed and never seen again, then you might want to rethink your video marketing strategy. Properly distributing and multi-purposing your videos is arguably the most important part of the process. Part of building a brand is use your videos to consistently communicate to your audience (aka database). But in addition to that they should also be distributed onto your Youtube Page (subscribe to my channel right here) and website.
The tasks of multi-purposing your video content builds your local authority in addition to your local online footprint. It’s not unheard of to rank your website for hyperlocal content.
Typically most real estate videographers do not offer video distribution services. Real Estate Marketing Dude video emails, puts on Youtube Channel, writes a blog post to put on site with the video, and sends you publishing instructions for your social media channels.
Is Hiring A Real Estate Videographer Worth It For Me?
Shoot The Video For You
Video Scripts Provided
Video Uploaded To Youtube For Optimization
Video Placed On Website
Video Emailed To Database
Blog Post Written
Database Marketing Software & Coaching Support
Real Estate Videographer
$300-$500 Per Video
Real Estate Marketing Dude
$379 1 Video Month |$697 2 Videos A Month
I hope this post helped you see the differences between hiring a real estate videographer vs. a real estate video marketing service such as Real Estate Marketing Dude. If there is anything we can assist you with, please don’t hesitate to schedule a demo with a dude, but whatever you do GET ON VIDEO. The only time it doesn’t work is when the people who see them don’t like you, but if that’s the case you’re probably in the wrong business. Schedule a demo with a dude now!