Would you hire you off your website? Be honest? Here are 7 real estate videos every Realtor, lender, and real estate investor need on their website that will convert more clients! When people visit your website it's not to see what you do, but more of how you do it. Realtors, lenders, and Realtors offer the same products of services for the most part. All Realtors have access to the MLS just like all lenders have access to the same loan products. With real estate investors, it's … [Read more...]
Hiring A Real Estate Videographer vs. Real Estate Marketing Dude
If you made the decision to commit to real estate video marketing, you are most likely going to need to hire some kind of service, but the question is which one? On this post I wanted to compare the differences between hiring a real estate videographer or a company like Real Estate Marketing Dude for example? This article is going to walk you through the pros and cons of each so you can make a more informed decision, but whatever you end up doing, you need to start by defining your real estate … [Read more...]
A Video Referral Marketing Strategy Your Database Loves
A referral marketing strategy is an ongoing series of communication to your existing database, past clients, and anyone who would relate to your business. In other words it's ongoing communication through sever channels that you your brand on top of mind. And don't overthink it because it's a lot simpler than you think. There is nothing magical about implementing a referral marketing strategy using video as it follows the same principles of direct mail farming. When creating a video … [Read more...]
Post Your Real Estate Video In These 5 Places
Multi-purposing each real estate video you create is one of the best ways to get the most exposure and use out of each piece of content. Creating the video is only half the battle, you still got to get it seen. Multi-purposing each real estate videos is one of the best ways to get the most exposure and use out of each piece of content you create. Shooting videos is one thing, but getting them seen is another. It's important to have some kind of real estate video distribution strategy. … [Read more...]
3 Steps To An Authentic Real Estate Video Marketing Plan
Part of creating an authentic real estate video marketing strategy, is to FIRST determine what your brand is. What kind of content do you want to create? How is your tone and what will your style be? It's hard to market a business without knowing what it stands for or who it caters to. The first step of getting authentic with real estate video marketing is to dial it into what your brand really is. YES, YOU ARE A BRAND. God made each of us unique and that's pretty cool, embrace it! … [Read more...]
4 Things Needed For Shooting Real Estate Video With Iphone
Fancy equipment doesn't make cool real estate video, the right story and the right editing does. On this blog post I share with you the 4 tools needed for shooting real estate video with iphone. Before you get started shooting real estate video with iphone, you need to know which kind of equipment you need. We have tried every gadget, tripod, and tool that exists and wanted to inform you with what we found in this post. And guess what…. you don’t need anything expensive. The reason … [Read more...]
The 3 Video Marketing Obstacles & How To Overcome Them
Video marketing is not scary, it's just new. I want to show you how to overcome the 3 mental video marketing obstacles that hold most agents from getting started. I am confident that after reading this, you'll have a better idea of how to get started, but more importantly you'll be excited about doing so. Video Marketing Obstacle 1.) Make It A Habit If you are going to commit to real estate video marketing, then commit to video. The best way to approach it is to no different than how … [Read more...]
Real Estate Marketing vs. Advertising… What’s The Difference
Are you feeling stuck with what you should be doing to generate more business? What kind of real estate marketing activities do you really need to be doing? One set of gurus is telling you to prospect until the cows come home and other set it telling you to do the complete opposite and it leaves you feeling confused as to which is more important? In this article we're going to discuss the differences between real estate marketing and advertising because they are night and day. What's the … [Read more...]
How To Sell Real Estate Without Ever Having To Close Anyone
UPDATED 3-18-16 It's 2016 and I want to give you one of the best real estate marketing tips that you may come across this year. Ready.... The best real estate marketing tips are...drum roll please.... Overload any and all prospects with as much content as possible that answers all their questions and concerns. If you want to practice real estate this way, then you must know what content marketing is. Once you do, you can take the principles of content marketing and apply them to … [Read more...]